Agoda to donate USD$1 to WWF for bookings in extended partnership

The World Wide Fund for Nature (WWF) has renewed its partnership with global digital travel platform, Agoda, for a third consecutive year, in line with Agoda’s Eco Deals Programme.

The partnership over the past two years raised a total of USD$394,000 which provides a strong foundation for the renewed partnership’s continued focus on the protection and conservation of wildlife and their habitats, it said in a statement. 

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As part of the Eco Deals Programme, Agoda will donate USD$1 for every booking at participating properties in popular tourist destinations. Funds raised will go towards supporting WWF’s conservation efforts in eight countries with a minimum commitment of USD$500,000 and a donation target of USD$1,000,000.

The WWF projects supported this year include the monitoring of marine life in Singapore, the protection of tigers in Malaysia, ecosystem restoration in Indonesia, protection of whale sharks in Philippines, ranger support in Cambodia and the protection of elephants in Thailand.

New projects supported include Saola conservation in Viet Nam and the improvement of urban wetlands in Laos. The campaign will run from 3 March to 3 December 2024, offering customers discounted rates of up to 15% at participating properties during this period.

“As a company that aims to make travel possible for more people, we recognise we have a responsibility to contribute to the preservation of destinations," said Omri Morgenshtern, chief executive officer, Agoda. "Through our longstanding partnership with WWF under the Eco Deals Program and the collaborative support of our hotel partners, we aspire to proactively champion initiatives that contribute to the further preservation and protection of the world, ensuring that it remains an environment for future generations to explore and enjoy.”

“WWF’s latest Living Planet Report reveals a staggering 69% drop in wildlife populations on average in less than a lifetime. As an international hub, WWF-Singapore is well-positioned to continue driving positive change in Southeast Asia," added Vivek Kumar, chief executive officer, WWF-Singapore. "The conservation impact we have achieved over the last two years showcases the tangible effect our collaboration has on the environment. As we embark on our third year of partnership with Agoda, we look forward to expanding projects for marine, forest, and wildlife conservation.”

Kumar was named chief executive officer recently in January 2024. He is expected to build upon the foundation laid by outgoing CEO, R. Raghunathan, during his more than three and a half years of service.

Kumar brings a wealth of diverse leadership experience to the role spanning over two decades, including notable tenures at multinational corporations, and in Singapore's public sector.

He was previously an assistant director-general at the National Trades Union Congress and a board member of Labour Movement entities such as NTUC Link. He has also served as a board member at Enterprise Singapore, Infocomm Media Development Authority and Assurity Trusted Solutions. 

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