After OMEGA success, Swatch fires up partnership with Dragon Ball Z

Swiss watchmaker Swatch has released its Swatch X Dragon Ball Z Collection Goku, Cell, Frieza, Majin Buu, Gohan, Vegeta, Kame Sennin and Shenron. Dragon Ball Z is the sequel to the 1986 to1989 Dragon Ball anime series. The former series stars the Saiyan warrior Goku in his adulthood and fatherhood. Goku and his team of fighters continue to defend earth from extraterrestrial enemies. It ran from 1989 to 1996.

In this collection, there are seven Swatches and a limited edition set that reimagined iconic characters from Dragon Ball Z. There are two versions or elements of the same character on the front and back of each watch. The characters’ names are in English on the front upper loop, in Japanese on the reverse, and the Dragon Ball Z logo on the bottom loop, showing the level of detail and passion that has gone into this collaboration.

The Swatch X Dragon Ball Z Collection has been available in Swatch stores and online from 25 August. Soon followed by the release of the Shenron X Swatch Numbered Edition and the Shenron X Swatch since 1 October. MARKETING-INTERATIVE has reached out for comments. 

In March, Swatch and OMEGA announced the release of its BIOCERAMIC MoonSwatch collection, and long queues emerged around the world. The 11 series collection pays tribute to the planets and were priced at an affordable US$258. The collaboration puts a youthful twist to OMEGA's iconic Speedmaster Moonwatch which sells at a minimum of US$6,600. 

The collaboration is motivated by The Swatch Group's struggles in the last few years when global sales of the watches and fine jewellery industries were heavily impacted due to the COVID-19 restrictions. However, eCommerce has certainly been a buffer for the watchmaker company which reduced 22% of its retail network due to movement constraints.

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