AEON Bank gamifies loyalty with strategic partnerships to boost digital payments

AEON Bank has unveiled "Neko Missions", an innovative gamification-based stamp programme aimed at enhancing customer engagement and elevate their overall banking experience during their daily transactions. 

"Neko Missions" features virtual stamps called Neko Paws which can be collected via AEON Bank app by clicking on the 'Rewards' icon and completing the Neko Mission. The new feature was developed to promote greater synergy with AEON's wider ecosystem, namely merchant partners such as ZUS Coffee and Tealive. 

AEON Bank's effort to promote cashless transactions is also supported by PayNet via Neko Missions DuitNow QR Programme.

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Currently, the Neko Missions features Zus Coffee and PayNet's DuitNow. For Neko Missions x ZUS Coffee, from now until 31 May 2025, customers just need to use their AEON Bank debit card-i to pay for their ZUS Coffee (minimum purchase of RM7) and they will be entitled to earn one Neko Paws. Upon collection of 6 Neko Paws, the rewards can be redeemed via the ZUS Coffee app.

Meanwhile, for now until 31 March 2025, for every Neko Missions x DuitNow QR transactions of RM20 and above, customers can collect one Neko Paw, limited to two per day. A set of 10 Neko Paws can be redeemed into 1,000 AEON Points (worth RM5) via AEON Bank app.

The next Neko Missions will offer rewards through synergy with retail partners such as myAEON2Go, AEON Fantasy, Tealive, Sisters Crispy Popiah and more.

Before Neko Missions, AEON Bank had already embedded its AEON Points Programme into its digital banking app, which rewards customers that shop at AEON stores nationwide. 

“Digital banking has the potential to be more than just a payment and transaction tool. We aim to elevate the mobile banking experience for our customers by optimising it as a medium of engagement between customers and their favourite F&B or retail brands. Neko Missions infuses fun in daily payment and shopping activities, making cashless financial habits more dynamic. We will further develop our loyalty programme and through Neko Missions, we will explore partnerships with various merchants partners within our ecosystem, while leveraging on each other’s USP and customers brand affinity,“ said chief executive officer of AEON Bank Raja Teh Maimunah Raja Abdul Aziz.

"Our strategic collaboration with AEON Bank enhances Malaysia's digital payments landscape by delivering a seamless, secure, and rewarding digital payment experience. With Neko Missions, we are integrating incentives into everyday transactions, encouraging more Malaysians to embrace cashless payments while enjoying meaningful rewards. This will strengthen customer engagement, as well as accelerate the shift toward a more connected, inclusive, and digitally empowered economy," said PayNet's senior director of commercial, Azrul Fakhzan Mainor. 

AEON Bank has also sought to enhance customer's digital banking experience with mobile security platform (MSP), an advanced form of shielding technology for its mobile app. 

AEON Bank's MSP monitors potential threats and malware, taking proactive measures to safeguard the integrity of its digital banking app. If a devise is detected as compromised, the user will be notified and access to the AEON Bank app will be temporarily disabled.

This security measure, announced last week on 17 February, is implemented to prevent data theft, security breaches and risk of unauthorised access. 

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