Singha Beer gets an exclusive show on History

A+E Networks Asia has partnered with a Thai-based company Boon Rawd Brewery for an original History production showcasing the story of Singha Beer.Titled The Making Of The Lion the television show demonstrates the hi-tech process of making Thailand’s legendary beer, Singha Beer.The one-hour show on Sundays also rounds up the ways that Boon Rawd manages the waste from its factories and how it empathises with the communities to boost its popular image to all in Asia.“As Singha Beer epitomises the successful Asian brand, we recognize the evolution of the iconic beer brand in the region and believe the opportunity to go behind-the-scenes of such a modern marvel would ignite a natural curiosity among our viewers region-wide,” Alan Hodges, managing director of A+E Networks Asia said.“It is an honor to collaborate with History, a brand with a global reach, bringing the spotlight on a distinctively Asian experience—loved by many all over the world—in the process. It is also a significant time for a show like this to be produced at this time as it coincides with Boon Rawd’s 80th anniversary celebration, extending our heritage further with the regional audiences,” Piti Bhirom Bhakdi, executive director, corporate strategy and policy, Singha Corporation said.