AdtoPilot signs MoU to foster cooperation between Chinese and Malaysian brands

AdtoPilot, an artificial intelligence and advertising agency, has inked signed a Memorandum of Understanding (MoU) with advertising and brand associations in China to foster enhanced cooperation between Chinese and Malaysian brands in the realm of advertising and marketing.

The MoU was signed by key executives, including Ken Chin, founder of AdtoPilot; Chen Dianlong, chairman of Guangdong Advertising Association (GDAA), Du Guigen, chairman of Shanghai Advertising Association (SHAA); and Gareth Chiu, chairman of Guangdong-Hong Kong-Macao Greater Bay Area Brands Alliance (GBABA).

AdtoPilot has told MARKETING-INTERACTIVE that, Guangzhou, being the third-largest city in China, and Shenzhen, the “Silicon Valley” of China, host many companies that are economic powerhouses in their own right. Given that the Greater Bay Area boasts a GDP of USD $1.9 trillion at a population of more than 86 million people, numerous Chinese companies are looking to expand to ASEAN, and vice versa.

The advertising services exchange with GBA and GDAA will offer a competitive advantage in providing the best cultural and consumer insights to achieve the highest return on investment, according to AdtoPilot.

The initiative marks a huge milestone in the efforts to bolster advertising, production services, and AI-based marketing automation between Southeast Asia and the Guangdong-Hong Kong-Macao Greater Bay Area. The Greater Bay Area consists of Hong Kong, Macau, and nine Guangdong Provincial cities: Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Jiangmen, Dongguan, Huizhou, and Zhaoqing.

By leveraging the strengths and resources of each party, the partnership seeks to bring the most efficient, fastest and most innovative way for Chinese brands to promote their products and services in Southeast Asia, while also helping Malaysian brands in expanding their presence in the Greater Bay Area.

With this partnership in place, AdtoPilot, GDAA, SHAA, and GBABA aim to cultivate cross-border collaborations, expand market reach, and create mutual growth opportunities for businesses in both regions. The parties will explore ways to work together on joint initiatives, knowledge exchange programmes, and resource-sharing to empower brands and optimise their advertising strategies across borders.

According to a spokesman of AdtoPilot, it invited all Malaysian companies interested in expanding to China to join, so the partnership can help them gain a foothold in China and become the gateway to a market with a population of 1.4 billion.

With a shared vision for innovation, AdtoPilot, GDAA, SHAA, and GBABA are poised to unlock new opportunities and drive transformative impact locally and across borders.

Ken Chin, founder of AdtoPilot, said, "We are proud to democratise the use of artificial intelligence to generate returns on marketing expenditure. Our mission is to bring this innovative marketing approach to brands worldwide. With AI, we can quickly understand how consumers from different cultures behave and adapt, allowing for efficient planning of a product’s go-to-market strategy. We are ready to help businesses on both sides of the border thrive like never before.”

Chen Dianlong, chairman of Guangdong Advertising Association, said, "I trust that this strategic arrangement is an important step towards greater cooperation and synergy. In fact, it will open doors to valuable opportunities for Chinese and Malaysian brands to exchange ideas and communicate effectively, thereby enabling them to mutually benefit, foster creativity, and achieve win-win outcomes.”

“At the heart of advertising is the essence of a brand. Through our collaboration, we empower Chinese brands to reach out and connect with overseas markets, in harmony with the Belt and Road Initiative. Together, we make a real difference in shaping the vibrant advertising scene here in Shanghai,” said Du Guigen, chairman of Shanghai Advertising Association.

“In addition, I invite advertising professionals from Guangdong Province and Malaysia to visit Shanghai. It’s an opportunity for us to explore, exchange ideas, and build cooperation and dialogue together," he added.

Gareth Chiu, chairman of Guangdong-Hong Kong-Macao Greater Bay Area Brands Alliance, said, "As advocates for brand excellence and market expansion, our ambition is to open doors to new business opportunities across the region. Partnering with AdtoPilot, GDAA, and SHAA complements our ongoing effort to drive cross-border advertising initiatives that propel businesses to succeed in various areas.”

AdtoPilot aims to change the way marketers and advertisers work and improve companies' abilities in artificial intelligence to drastically enhance their productivity. Ultimately, it envisions highly skilled, well-compensated employees who are expert AI operators, capable of providing rapid turnaround times with minimal human error and real-time optimization.

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