adm Group bolsters digital and shopper capabilities with DASS acquisition

Global marketing execution partner adm Group has acquired Singapore-based boutique agency DASS and its proprietary MarTech platform FLOW to strengthen its capabilities across both shopper marketing and digital solutions.

Through the acquisition, adm and DASS will provide solutions that support brand execution whilst ensuring that its strategy is based on performance data and insights. DASS will continue to be led by Wayne Cowden, who will also be part of the adm Group senior leadership team in the APAC region.

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“The capabilities of DASS are hugely complementary to our strategy and will provide our clients with a seamless end-to-end solution,” said Ed Colflesh, CEO of adm Group in a statement. 

“As we have seen over the past few years, digital and the digitalisation of Point-of-Sale Material (POSM) will continue to be a massive part of brands’ strategy, and we now have the tools to capitalise on the opportunity,” he continued.

Established in 2018, DASS offers a combination of consulting, design, and technology solutions to provide its clients with insights and strategies to convert shoppers into buyers across both physical and digital channels.

The acquisition will also grant adm Group access to DASS’ FLOW platform which is disrupting the way brands, agencies and designers generate consumer microsites. This aims to solve industry challenges regarding digitising retail engagements and Point of Sale Materials (POSM), enabling brands to capture rich first-party data.

“We are really excited to join adm Group, our businesses are complementary, and our combined offerings and talent provides clients with a unique end-to-end service that delivers performance marketing and executional excellence,” added Wayne Cowden, founder and CEO of DASS.

“With adm's scale, expertise, and capabilities, we can now offer our clients insights, strategy, and creative solutions that not only influence shopper conversion but also provide them with capabilities to procure and execute, an end-to-end management eco-system that many clients are seeking,” he added. 

The acquisition follows adm Group’s recent strategic investment from private equity investor Equistone Partners Europe and its acquisition of North American consumer engagement agency Lapine and business process and strategy consulting company, Effectus last year.

Singapore-headquartered companies have been making massive strides this year. Recently, Bespoke jewelry design house MADLY raised new funding from East Ventures, a pioneering sector-agnostic venture capital firm that has supported over 300 tech companies across Southeast Asia such as Tech in Asia and ShopBack.

With this funding, MADLY will be able to accelerate its efforts in tapping into the international market’s robust demand and achieve global expansion.

“I’m delighted that we are joining forces with East Ventures, a firm that fully aligns with our belief in investing in people. With East Venture’s support, we’re set to expand our reach globally and build an internationally recognised bespoke jewelry brand,” says Maddy Barber, founder of MADLY.

This funding also symbolises East Venture’s trust and confidence in MADLY’S capability to expand successfully into more international markets.

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