adidas Originals revisits Trefoil's history with new global brand platform

adidas Originals has launched a new global platform “We Gave the World an Original. You Gave Us a Thousand Back” to celebrate more than 50 years of its iconic Trefoil signifier.

adidas Originals has been a part of sports, music, skate and fashion, withstanding the test of time. To celebrate this timeless story, the Trefoil returns with a new chapter, including three films shot by three creatives, and a selection of stills arranged in triptychs, each focusing on three timeless “characters” from the storied Three Stripes archive – the Superstar, the Gazelle, and the Samba.

With each film and set of images spotlighting a different silhouette, the narratives of the Trefoil’s history are interwoven with the ways in which these iconic styles have been embraced, reinterpreted, and absorbed into culture.

The first video Superstar was created by the director and founder of LoveSong production studio, Daniel Wolfe. Built for basketball, but adopted by Hip Hop, the classic leather Superstar changed the game the moment it stepped off the court and now its premium construction and timeless silhouette make it a ubiquitous icon.

Wolfe's film charts this journey from court icon to cultural powerhouse, including a cameo from famed Hip-Hop group RUN DMC who shook the world wearing the Shell Toe.

While within the Gazelle film, the self-taught moving image maker, Will Dohrn, tells the story of the iconic silhouette through the lens of a young protagonist who moves across eras – dressed in archival adidas apparel, true to the timeline – meeting pro-skate duo Mike Arnold and Miles Silvas along the way.

Rounding out the trio is the Samba, of which visual artist Justyna Obasi, captures the mythical tale of the Samba’s travels across time and space, beginning with the fluid footwork of young soccer players and ending in the many cultural scenes that have made the shoe their own.

Each film is accompanied by a set of triptych stills shot by Chadwick Tyler, with some sets featuring partners, collaborators, and friends of the brand that have helped to tell the story of the Trefoil including English former footballer David Beckham, Korean singer Jennie Kim, British rapper and singer-songwriter Stormzy.

MARKETING-INTERACTIVE has reached out to adidas for more information. 

Don't miss: adidas Originals and BLACKPINK tease new collab on socials

Back in May, adidas Originals and South Korean mega girl group BLACKPINK teased their new brand collaboration on their social media. 

While no official announcement is made from the two parties, adidas Originals unveiled a poster of Jennie, Lisa, Jisoo and Rosé in Adidas outfit, the brand’s logo and “Home of Classics” slogan on its official Instagram account. In the poster, the four members were seen clad in some of adidas’ signature silhouettes, including footwear such as the adidas Superstar and Forum, alongside apparel pieces featuring the signature three-stripe branding.

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