Singtel partners the Teenage Mutant Ninja Turtles to fight e-waste

Singtel is encouraging people to go green with a new campaign done in partnership with Nickelodeon’s Teenage Mutant Ninja Turtles.

The campaign, dubbed “Go Green with the Turtles”, aims to raise awareness of the impact of e-waste on the environment.

Through the campaign, Singtel also hopes to educate its audiences on the different ways recycling can reduce one’s environmental footprint.

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This collaboration stems from the company's long-standing partnership with Nickelodeon and comes shortly after the release of its new movie, where the turtles are seen as warriors fighting against an evil villain.

The campaign includes a series of animated videos that features the turtles rallying viewers to become “eco-ninjas” and to join them in their mission to reduce e-waste. It aims to target people of all ages, especially those who grew up watching the show. 

The campaign will be disseminated on Nickelodeon as well as on other English channels on Singtel TV, Singtel TV GO and the CAST app, Singtel and Nickelodeon’s Facebook and other social media channels, as well as four selected Singtel shops. 

With the help of the Teenage Mutant Ninja Turtles, the integrated campaign will get members of the public to drop off unwanted electronic devices at designated recycling bins at Comcentre, AMK Hub, Jurong Point and Tampines Mall.

The devices will then be refurbished by Engineering Good and distributed to vulnerable communities.

Those who donate their devices at these bins in the month of December and post a picture of themselves doing so on their Instagram Stories have a chance to win a six-month complimentary subscription of the Learning Plus pack from CAST.

“In keeping with our goal of achieving net zero by 2045, we’ve been taking steps to improve energy efficiency across our mobile base stations, increase the use of renewable energy sources and reduce packaging to minimise environmental impact,” said Diana Chen, managing director, customer management, Singtel Singapore.

“We’re pleased to partner like-minded organisations such as Nickelodeon and Engineering Good to raise greater awareness of climate change and device circularity among the public,” she added.

A booth will also be held at Singapore Comic Con where visitors can meet their favorite characters, take part in challenges to win attractive prizes and enjoy event-exclusive freebies.

“We want to inspire more people, especially families with kids, to take steps, no matter how small, to fight the effects of the climate crisis,” Chen added.

Singtel recently pushed out a 360 campaign to promote its new Data Bank, which aims to help solve the question of their customers’ leftover mobile data. Done in partnership with Publicis Groupe Singapore, Singtel aims to utilise a social-first approach, emphasising on social media to foster community engagement and brand affinity, to be educated on real-world scenarios of data wastage.

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