OPPO sends phones flying in new 3D OOH campaign

Chinese smartphone brand OPPO has launched a new 3D out-of-home (OOH) advertising campaign in Singapore.

Titled "The Champion Foldables, Reimagined", the campaign celebrates the brand's official sponsorship of the UEFA champions League and the launch of the OPPO Find N3 phone series.

As part of the 3D advertising campaign, a football and the Find N3 Flip will fly out of the screen in a 30-second advertisement. The out-of-home billboard is located at Ten Square, Landmark of Good @ 1 Short Street. 

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According to OPPO, Singapore is an ideal country to launch the 3D OOH campaign, naming the city a key market in the brand's growth strategy. 

"At OPPO, we are constantly looking for innovative ways to engage with consumers. We chose Singapore for the global debut of the Find N3 Series, marking our 10^th year anniversary in the market," OPPO said in a statement to MARKETING-INTERACTIVE.

"This is a great feat for us considering today’s competitive landscape. This region has always been important to OPPO, and we are dedicated to serving its people, but we have chosen Singapore because it is a very important market for us in OPPO’s APAC growth strategy."

OPPO also told MARKETING-INTERACTIVE that the campaign will reach Malaysia soon though no specific dates have been provided as yet. 

This is just one of OPPO's latest interactive initiative in Singapore. When it first launched the Find N3 series in October this year, the brand organised an OPPO studio pop-up at Orchard Road. 

The studio pop-up featured a photo exhibition, a charity auction and a photography experience.

"As a global innovation company, we aspire to tell our stories with creative ideas. The rising popularity of 3D ads in the region captured our attention, presenting us with the ideal opportunity to amplify our sponsorship for the UEFA Champions League 2022-23 season and to celebrate the launch of our newest flagship phone, the Find N3 Flip," said OPPO.

OPPO isn't the only brand to leverage 3D out-of-home campaigns. Back in November, TUMI and Shopee Malaysia both released 3D ads. The international travel and lifestyle brand TUMI showcased its TEGRA-LITE hardside luggage collection in the Asia-Pacific region and Middle East. 

The 30-second advertisement on a 3D anamorphic billboard created the illusion of larger-than-life suitcases coming together in mid-air. 

As for eCommerce platform Shopee Malaysia, its 11.11 Big Sale shopping festival campaign featured a 3D billboard runway fashion show with Malaysian girl group Dolla. 

The 3D billboard, located in front of KLCC Twin Towers, teased the question, “Siapa Mereka?” (Who are they?), inviting audiences to guess the identities of four doll-like women striking poses, still as statues, inside four gigantic orange boxes in the shapes of the number one.

Three days later, Dolla leapt out to reveal fashion and beauty items available on Shopee, singing and dancing to a remake of their best-selling hit BAD.

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