Maxis wants you to embrace new and meaningful connections this Raya

Maxis is celebrating meaningful connections among loved ones this festive season with its "Makna Raya si menantu" (The meaning of Raya as newlyweds) brand film. 

The film showcases a unique take on how new families bond using the backdrop of an extended family's Hari Raya celebration at their kampung (village), according to the statement. 

Don't miss: This CNY film by Maxis will make you want to call your loved ones 

In the brand film, a man in green baju melayu (Malay traditional wear) is celebrating Hari Raya for the first time with his in-laws. While surrounded by his in-law's extended family, the man ponders the meaning of Raya and receives a picture message from his younger siblings, who are all seen wearing the same shade of pink. His wife, who wears a green baju kurung (Malay traditional wear) checks in on him. 

The man later rides the motorbike of an old man, who is wearing a red baju melayu, while they visit the homes of other relatives. All of whom are wearing different shades of blue, orange and more. 

Throughout the trip, he is reminded of how different his in-laws celebrate Raya. One such example shown in clip is that his in-laws eats lemang (rice cooked in bamboo) instead of ketupat (rice cooked in palm leaves). 

By the end of the film, the man embraces this new experience and learns a new meaning of Hari Raya altogether. 

“For this year’s Maxis Hari Raya campaign, we’ve decided to take the approach of showcasing how it’s like to celebrate for the first time with our in-laws – a very relatable experience for newlyweds," said Loh Keh Jiat, chief marketing officer of Maxis.

"Although the experience may be overwhelming or different than what we may be familiar with, the true spirit of Aidilfitri shines through as meaningful connections are made. We hope viewers can relate and enjoy watching it." 

For Chinese New Year earlier this year, Maxis took a different approach where it reminded consumers to have deeper conversations with their loved ones.

The campaign film featured actor Jack Tan, DJ Maq Lai, DJ Yoon Ng and former national badminton player Goh Liu Ying as they get tasked with having a heart-to-heart phone call with a loved one.

As the four individuals shake off their nerves to make their phone calls, the opportunity to get certain matters off their chest results in emotional and heart-warming exchanges. 

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