KidsFest! 2024 picks new public relations agency

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KidsFest! Singapore 2024 has picked APRW as its new public relations agency. In its newly appointed role, APRW will spearhead the festival's publicity efforts. The agency will also strategically shape the publicity strategy and messaging for KidsFest! 2024 and partner with influential social media content creators to amplify and drive heightened awareness for the festival.

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KidsFest! 2024 is presented by ABA Productions in Singapore and Hong Kong. Since 2012, the festival showcases world-class productions and immersive performances that bring characters from beloved literary works to life in culturally enriching theatrical showcases that nurture children's love for literature and language.

This February, KidsFest! 2024 is set to enchant audiences with four children’s classics at Victoria Theatre. These are We’re Going on a Bear Hunt, SPOT’s Birthday Party, I Believe in Unicorn, and A Very Hungry Caterpillar.

"We are delighted to be part of the magic that KidsFest brings to families in Singapore. We have been collaborating closely with ABA Productions to develop and execute communication strategies that are aligned with their narrative. We look forward to creating memorable experiences for all," said Chiang.

In the same month of February, APRW will also be working strategically on Total Defense and National Education campaigns. In addition, the agency is working on Muslim Pro's Ramadan campaign which will feature new updates for the Muslim Pro app.

In similar news, Skyline Luge recently tapped VoxEureka as its strategic digital public relations partner in Malaysia.

Under the appointment, VoxEureka will be overseeing the launch of the Skyline Luge Kuala Lumpur (Skyline Luge KL) attraction and produce marketing communication activities for 2024.

Just last year, the PR agency oversaw Skyline Luge KL's soft launch in Gamuda Luge Gardens, drawing an attendance of over 200 media members and content creators. In addition to the launch, VoxEureka will also manage media relations, influencer outreach and social media marketing for the New Zealand-based brand.

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