Häagen-Dazs releases Emily in Paris themed ice cream, pop-up events and contests

Ice-cream brand Häagen-Dazs is partnering with Paramount Consumer Products for the hit show Emily in Paris ahead of the release of its fourth season on Netflix on 15th August. As part of the 'Be More Emily' campaign, Häagen-Dazs will be releasing a limited-edition ice cream collection, alongside pop-up experiences and social media challenges.

The new ice cream collection features the brand's most-loved flavours, strawberry and salted caramel. Redesigned in stylish Emily in Paris packaging, both
limited-edition ice cream flavours embody a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life, it said in a statement. 

The collection is now available in 41 markets worldwide, including France, UK, Spain, LatAm, Singapore, India, Italy, Hong Kong and Taiwan. A special collection of bespoke Emily in Paris cakes and creations will also be available in selected Häagen-Dazs Shops around the world.

Don't miss: Häagen-Dazs and LANEIGE team up to elevate HKers' summer experience

Fans around the world can also look forward to a series of activations designed to immerse them in the spirit of Emily and Häagen-Dazs. From pop-up experiences to social media challenges, these events will be taking place around the world throughout August to celebrate the partnership, encouraging everyone to embrace their inner Emily and enjoy life’s sweet moments.

To give fans a taste of Emily’s ultra stylish life, shoppers in 20 participating markets can scan a QR code on the limited-edition packaging for a chance to win exclusive prizes, including a trip to Paris.

The trip will include a ‘Paris by Emily’ travel experience from DHARMA, allowing the winners to explore the city’s most iconic and charming locales, reflecting Emily’s own antics on the show. This unique opportunity brings the magic of the series to fans, offering an unforgettable taste of Emily's Paris, it added. 

"This partnership is a celebration of our shared heritage in France," said Priscilla Zee, Häagen-Dazs brand director. “We are delighted to bring that to life for fans of both brands globally, as they experience a taste of Paris with their favourite flavours enjoying the limited-edition designs and exclusive experiences.”

Prior to this campaign, Häagen-Dazs and Korean beauty brand LANEIGE joined forces to launch an exclusive summer reward campaign for Hong Kong earlier in March this year, showcasing their shared commitment to innovation, luxury, and consumer satisfaction.

It comes as Häagen-Dazs introduced new products, including strawberry and green tea ice cream bars and green tea and lemon stick bars, for the summer. The collaboration aims to elevate the summer experience and offer consumers a truly indulgent escape from the heat.

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