Coca-Cola HK elevates refreshing moments as Kai Tak Sports Park’s founding partner

As the exclusive non-alcoholic ready-to-drink (NARTD) beverage supplier of the Hong Kong Sevens, Coca-Cola has become one of the founding partners of Kai Tak Sports Park (KTSP).

The partnership with KTSP reinforces Coca-Cola brands as the beverage of choice for every occasion and underscores Coca-Cola’s commitment to local communities by fostering shared moments and celebrating incredible connections — ideally accompanied by a Coca-Cola — while supporting Hong Kong’s vibrant mega-event economy.

As part of the collaboration, Coca-Cola in Hong Kong provides the global audience of KTSP with its optimised portfolio of beverages, including sparkling beverages such as Coca-Cola, Sprite, Fanta, Schweppes, unsweetened tea such as Authentic Tea House, sweetened tea such as Kochakaden CRAFTEA, water, sports and energy drinks, and other categories

As a founding partner of KTSP, Coca-Cola also ensures a strong and visible presence throughout the venue. From main gates “presented by Coca-Cola” to physical signage, digital advertising airtime, and online advertising, the brand is seamlessly integrated into the park’s experience.

The park also grants Coca-Cola activation rights, exclusive access to designated areas, and hospitality benefits. Through these sponsorship elements, Coca-Cola remains a prominent part of the park’s atmosphere, offering visitors easy access to its diverse beverage portfolio while enhancing their overall experience.

With hundreds of coolers, fountain dispensers, and full-service vending units, it will be easy and convenient to grab an ice-cold Coca-Cola product at various concessions within the precinct or while enjoying an exciting show or a Hong Kong Sevens match.

As a global beverage company, Coca-Cola in Hong Kong is committed to creating refreshing and memorable moments with its full beverage portfolio at KTSP, while supporting the Park in raising the game to deliver world-class sport, cultural, and entertainment experiences to a global audience.

"Kai Tak Sports Park is set to become a landmark destination for sportainment in Hong Kong, and as a leading beverage company, we are honoured to be part of this once-in-a-generation establishment," commented Karlijn in ‘t Veld, vice president, Franchise Operations, Hong Kong, Taiwan, Macau & Mongolia, The Coca-Cola Company. "We have been crafting strong and loved brands that create hundreds of thousands of refreshing moments every day for Hong Kong. As the city rises to become 'Asia's Events Capital', we, building on our legacy and strength, look forward to creating magical moments and incredible experiences for millions of visitors to Kai Tak Sports Park, while promoting sports, entertainment, tourism, and hospitality in the city."

"At Swire Coca-Cola, we are proud to work hand in hand with The Coca-Cola Company to bring an exciting range of beverages to our community," said Richard Gould, general manager, Swire Coca-Cola HK. "Our dedicated team is passionate about creating refreshing and memorable experiences for all visitors to Kai Tak Sports Park – by providing the perfect drink for every moment."

"We are delighted to welcome Coca-Cola in Hong Kong as a founding partner," said John Sharkey, chief executive officer at Kai Tak Sports Park. "This partnership aligns with our vision to be an iconic, world-class venue that brings together people from around the world to create magical moments, by delivering exhilarating and memorable sports, entertainment, and cultural experiences. KTSP is also a hub for our local community's enjoyment and Coca-Cola's commitment to uplifting visitors and supporting sustainability initiatives makes them an ideal partner to KTSP's journey of inspiring visitors to enjoy and explore. There's truly something for everyone."

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