7-Eleven wows PIXAR fans with exclusive collection this Christmas

7-Eleven has partnered with Pixar to celebrate Christmas with the launch of an exclusive collection, “Furry Friend Sets”, featuring 10 beloved characters including Joy, Sadness, Anger, Disgust, Mike, Sulley, Buzz Lightyear, Lotso, Alien and Woody. 

Inspired by three classic Disney and Pixar films Inside Out, Monsters University and Toy Story, each set of the collection includes a furry mini case and a matching everyday accessory, with 10 characters to collect.  

Made with soft, plush material, these "FURRY NICE" cases are designed for keeping small essentials organised. The "Furry Mini Cases" come in two fun designs, including the "Embroidered Cases" featuring embroidered appliqués with a raised texture, showcasing characters such as Disgust, Buzz Lightyear, Joy, Alien and Woody. 

Another design is "Character Window Cases" which features a character's face on the front, with a clear PVC bottom half so consumers can easily see and display their belongings.  

This design includes Sadness, Mike, Sulley, Lotso and Anger, with the PVC featuring iconic patterns such as Sadness' tears or Sulley's doors.  

Consumers can use these handy mini cases to store credit cards, Octopus cards and other small items. Each case also comes with a detachable O-ring, making it easy to carry and use in all sorts of ways.  

On the other hand, following the recent launch of the 7-Eleven app, the brand is introducing a brand-new FunStamps programme for consumers to collect and redeem rewards.  

Starting 20 November, consumers can redeem a “Furry Friend Set” for free when they collect 25 FunStamps in the 7-Eleven app.

MARKETING-INTERACTIVE has reached out to 7-Eleven HK for more information. 

Don't miss: 7-Eleven launches new app with gamification and digital features

7-Eleven's all-new mobile app has taken convenience to new heights with its user-friendly interface and comprehensive digital features. This app offers five powerful features in one platform including EasyCollect, FunStamps, ValuePacks, pre-order and gamification.

Covering Hong Kong and Singapore, the app aims to bridge the gap between digital and physical retail, enhancing customer engagement, driving loyalty, and optimising operational efficiency, said a spokesperson from 7-Eleven in a conversation with MARKETING-INTERACTIVE. "The app serves as a strategic tool to future-proof 7-Eleven's business model in an increasingly digital-first consumer environment."

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