7-Eleven HK drops CNY collection featuring Peko-chan and Sho-chan

7-Eleven Hong Kong has teamed up with two beloved Japanese icons, Peko-chan from Fujiya and Sho-chan, to unveil a special collection ahead of Chinese New Year.  

The collection includes eight denim style bags featuring a striking red and blue colour scheme accented with Japanese inspired patterns, offering a fantastic blend of fashion and function.  

Given the popularity of Peko-chan and Sho-chan, their pairing in this collection symbolises "good luck and happiness", wishing everyone a New Year filled with blessings and joy. 

By blending Peko’s classic with vibrant character Shochan’s playful expressions, the collection features a perfect mix of nostalgia and modernity, which is designed to resonate with a broad audience and bring excitement to 7-Eleven's customers, said 7-Eleven HK’s spokesperson in a conversation with MARKETING-INTERACTIVE.  
 
Both characters, dressed in denim overalls, inspired the denim-patterned design of this collection. The Japan-style shoulder tote features a denim print in a deep blue hue. It features the cheerful faces of Peko-chan and Sho-chan, complemented by Japanese-inspired mountain and peach blossom motifs.  

The big blessings sling bag also features a denim print together with the cute faces of Peko-chan and Sho-chan. Adding to the festive cheer are peach blossoms, fireworks, and the auspicious Chinese character for "luck" (吉). 
 
The playful chill vibes crossbody bag is made from a material with a denim print and textured padded cotton, featuring a fun and quirky print of Peko-chan and Sho-chan. This elongated festive fortune bag is crafted from a material with denim print and features the adorable faces of Peko-chan and Sho-chan alongside the Chinese character for "spring" (春) and delicate peach blossoms. 
 
Meanwhile, the creamy eco tote features a unique pattern of Peko-chan, Sho-chan, peach blossoms and fireworks against a creamy, milk-white background. The simple design exudes a fresh and charming aesthetic, highlighting the adorable similarities between Peko-chan and Sho-chan. 
 
The complete set of eight Denim Style Bags is available in 7-Eleven stores from 7am on 15 January. Apart from in-store promotions, the collection also comes with a comprehensive digital and social media advertising campaign.  

Furthermore, 7-Eleven has also launched a "New year, new luck" pop-up store at Kowloon Tong Station (MTR), where consumers can explore the collection in person.  

At the pop-up store, visitors can take selfies with the denim style bag wall and a 3D lucky tree. They can also create their own personalised "Lucky charm card" by uploading their favourite photos, selecting a fun border design, and adding a New Year blessing.

As part of the partnership, 7-Eleven has also unveiled the "Sho-chan x Peko-chan Red Packet" collection, featuring vibrant geometric patterns and quirky blessings such as "May you have both wealth and a great figure" and "May you enjoy delicious food every day".

Related articles:

What's keeping me up: 7-Eleven HK & Macau's Gloria Shiu
7-Eleven's first collab with mofusand and Sanrio brings a touch of joy to HKers