3 HK co-creates reward programme with MoneyBack

3 Hong Kong, the mobile arm of Hutchison Telecommunications Hong Kong, and MoneyBack, a member reward programme in Hong Kong, are collaborating to launch MoneyBack@3 customer reward programme.

The partnership will launch with the “Happy Share of 20 Million MoneyBack Points Game” promotion campaign to encourage customers to link up their My3 App and MoneyBack App accounts to accomplish designated tasks and earn MoneyBack Points and enjoying great deals.

Customers can pay monthly plans with MoneyBack Points 3 Hong Kong to became one of MoneyBack’s retail partners to deliver an array of lifestyle privileges to customers. MoneyBack members can earn points from various merchants where they can redeem cash discounts for monthly bill payment or purchase of smartphones, accessories and smart living products, digital lifestyle services and data packs.

MoneyBack members can also earn MoneyBack Points at 3 Hong Kong by subscribing to services, renewing services, paying monthly bills, referring friends as well as buying or recharging SoSIM prepaid cards. Furthermore, customers using 3 Hong Kong’s services for a longer time will be awarded more with a multiplier on the points earned.

Andrew Yau, vice president of consumer marketing of Hutchison Telecommunications Hong Kong, said: “Earning reward points has become the habit of consumers nowadays. We have launched the MoneyBack@3 customer reward programme together with the innovative ‘Happy Share of 20 Million MoneyBack Points Game’ to encourage customers to join the programme by sharing 20 million MoneyBack Points. With customers earning Points at 3 Hong Kong and paying with them, this will help us build closer customer relationships. The collaboration will also bring synergy to both brands and deliver more surprises to our customers.”

The MoneyBack@3 customer reward programme will gradually bring customers surprises such as birthday privileges, shopping discounts and tailored special activities to earn MoneyBack Points.

Mandy Ng, customer director of MoneyBack and Chief customer insights and analytics officer of A.S. Watson Group, said: “With the launch of MoneyBack@3 customer reward programme, MoneyBack members now can earn and burn points upon spending at 3 Hong Kong, which enhances our exclusive O+O shopping experience and provides a series of rewards for our members across different platforms anytime.”

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