1664 Blanc struts streetwear collection with Malaysian fashion brand Nerdunit

French beer Kronenbourg 1664 Blanc has partnered with Malaysian urban fashion brand Nerdunit to launch an exclusive streetwear collection. Drawing from the beer brand’s ethos of sharing good taste, 1664 Blanc has a long and rich history of collaborating with international designers such as Christian Lacroix and Philippe Starck. This is the first time the brand is collaborating with an Asian designer.

The collection features 1664 Blanc’s distinctive blue and white brand imagery across limited-edition reversible bomber jacket, a t-shirt with Nerdunit’s signature flight tag accessory, a pouch, cap and mobile phone pop-socket. The 1664 Blanc X Nerdunit collection was launched at a virtual party on 1664 Blanc’s Facebook page. The launch party was hosted by 1664 Blanc ambassadors Venice Min, Josh Kua, Neal Edwin, Brynn Lovett and Sanjna Suri, which saw more 18,000 fans tuned in to watch the virtual fashion show catwalk and performances from the ambassadors.

In addition, there was also a post-launch afterparty with games for viewers to participate and win merchandise from the collection as well as exclusive discount codes for 1664 Blanc purchases from Carlsberg Malaysia’s official store on Shopee. Speaking on the collaboration and launch, Caroline Moreau, marketing director of Carlsberg Malaysia, said 1664 Blanc is the perfect brand to marry classic French elegance to modern Malaysian fashion through this unique collaboration with Nerdunit, the result of which is one of the most exciting streetwear collections launched this year and available exclusively through Nerdunit’s boutique and 1664 Blanc’s consumer promotions.

“Our inspiration for the launch was the duality of 1664 Blanc’s good taste – an excellent brew and elegant brand that inspires our consumers to show and share good taste with a twist. Since we cannot share good taste in person during these times, we eschewed a traditional launch event for a virtual one, the first of its kind for a beer brand here, riding on the growing global popularity of ‘cloud parties’ to engage our consumers with an exciting launch they could experience and participate in while celebrating responsibly in the comfort of their own homes,” Moreau added.

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