100PLUS thanks Malaysian badminton icon Lee Chong Wei, calls him a hero

100PLUS has expressed its gratitude to Malaysian badminton player Lee Chong Wei (pictured) who hung up his racquet yesterday after 19 years. In a Facebook post, 100PLUS thanked Lee for all that he has done for the country over the years and called him “a hero and an inspiration” for all Malaysians. 100PLUS reappointed Lee as its brand ambassador last December.Lee put Malaysia on the map with his badminton skills and had audiences at the edge of their seats during intense matches with Chinese badminton player Lin Dan, who is both a rival and close friend. Among the list of brands Lee has worked with during his 19-year career include XOX Mobile, Parkson Group, KDU Education Group, GoodMorning Global, Maxis and UNICEF Malaysia.https://www.facebook.com/100plusactive/photos/a.1048234425312736/1552826241520216/?type=3&theaterHis decision to quit came after he was diagnosed with nose cancer last July and has been struggling to fully recover. In a Facebook post, Lee said that while he was sorry he could not attend the Tokyo 2020 Olympic Games or deliver an Olympic gold, he has “no regrets as [he has] tried [his] best”. He added that when he started playing badminton, all he wanted was to represent Malaysia and believed he did it with pride and honour. Lee also encouraged Malaysian shuttlers to continue pursuing their dream and “don’t end with regrets”.https://www.facebook.com/leechongweiofficial/photos/a.232550333609593/1059746614223290/?type=3&theaterNews of his retirement rocked the nation, with many fans showing support for Lee and thanking him for his contribution. The flag bearer of sports in Malaysia, Team Malaysia, thanked Lee for his efforts while the Badminton World Federation wished Lee all the best in his future endeavours. Meanwhile, finance minister Lim Guan Eng tweeted that Lee made everyone believe that Malaysia can be the best in the world.https://twitter.com/TeamMsia/status/1139194480865628160?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1139194480865628160&ref_url=https%3A%2F%2Fwww.marketing-interactive.com%2F100plus-thanks-malaysian-badminton-icon-lee-chong-wei-calls-him-a-hero%2Fhttps://twitter.com/bwfmedia/status/1139043288441245696?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1139043288441245696&ref_url=https%3A%2F%2Fwww.marketing-interactive.com%2F100plus-thanks-malaysian-badminton-icon-lee-chong-wei-calls-him-a-hero%2Fhttps://twitter.com/guanenglim/status/1139074731565445120?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1139074731565445120&ref_url=https%3A%2F%2Fwww.marketing-interactive.com%2F100plus-thanks-malaysian-badminton-icon-lee-chong-wei-calls-him-a-hero%2F(Photo courtesy: Lee Chong Wei’s Facebook page)