ZUS Coffee uses music to urge Malaysians to be fearless when bombarded with CNY questions

ZUS Coffee has collaborated with local singer and music producer Gaston Pong on a cheeky music video that features an animated pink dragon for Chinese New Year. Titled ZUSBringsItONG, the music video begins with Pong’s Mother performing Chinese opera before she abruptly starts nagging him to get out of bed and start his day.

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As Pong startles awake and makes his morning cup of coffee, he meets a pink dragon who inspires him to be confident amidst the intrusive questions from relatives during Chinese New Year such as when the couple will be getting married and having children.

However, as the family sits down for a reunion dinner and celebrates each other’s company, ZUS Coffee highlights that despite the nagging, Chinese New Year is about creating precious moments with our loved ones.

“In the music video is a group of family and friends having fun and celebrating the reunion regardless of their age group, Chinese New Year is really all about reuniting with friends and family, said Stephy Foong, Vice President of growth and marketing at ZUS Coffee in conversation with A+M. “And our brand has always been motivated to create delicious, feel-good moments for our customers,” she added.

The music video also highlights ZUS Coffee’s new watermelon-flavoured drinks and limited edition packaging that features the animated pink dragon. Drinks in the collection include a watermelon latte and a pink non-caffeinated watermelon frappe.

When asked how the collaboration with Pong came about, Foong said that being a Malaysian home-grown coffee chain, the brand wanted to work with local talent to produce a multilingual song for its diverse community.

“Following Malaysian's culture of celebrating all festivals together, we started this with the objective of making a song that every Malaysian can enjoy, and the song was produced,” she explained.

ZUS Coffee is also eyeing the fast-moving consumer goods (FMCG) and lifestyle products market with the recent launch of a new vertical and canned fizzy coffee.

The new vertical, ZUS Everywhere, has a landing page separate from its main ZUS Coffee website with lifestyle products and coffee at the forefront. Serving as an eCommerce platform, visitors will be greeted with an interactive virtual living room with the brand’s products scattered across it.

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