Zurich MY encourages embracing togetherness this Raya

Swiss insurance company, Zurich Malaysia has partnered with Mediabrands Content Studio (MBCS) to release a heart-warming film in light of Raya that is just around the corner.

Titled ‘Kepulangan’, which means ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness.

The film tells the story of Zyra and her in-laws as they navigate the emotions surrounding them with the passing of her husband, their son. Through these emotional upheavals, she understands that the bond of family supersedes any other.

Associate creative director of MBCS, Christopher Chong said that when the story is meant to show that while there may be uncertainties in life, one can still rely on one’s peace of mind brought about by the underlying love of family.

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Thai Mei Lih, chief marketing officer of Zurich Malaysia said, “At Zurich, we understand the importance of family, and the ties that bind us. When there’s safety, security and protection in place, families and loved ones can truly embrace togetherness with certainty and peace-of-mind. The MBCS team have managed to deliver a film that speaks to this message that’s at the very heart of what Zurich stands for.”

Chong added that the message of the return is deeper than just returning home for Raya, it speaks to the return, and the coming together as a family. “We hope all Malaysians enjoy the film this Raya and cherish the important messages of family and love within,” he added.

Mediabrands recently partnered with Bulan Bintang to launch its Raya clothing collection. The campaign aims to evoke the key message of what it feels like to wear Bulan Bintang whilst retaining elements of family, duty and love, said Eddy Nazarullah, the creative director of MBCS. "Creating insightful and relevant content is a core aspect of creativity here at MBCS, and we’re delighted to have such a star-studded cast to bring this year’s Raya story to life," he added.

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