ZA Bank launches carnival for new campaign to engage with consumers

Local virtual bank ZA Bank has launched a physical event “ZA Carnival: Millionaire Edition” for its latest Millionaire PowerDraw campaign to engage with consumers. 

The carnival will first arrive in Olympian City on 27 July until 8 August, followed by tmtplaza in Tuen Mun on from August to 23 August. The event features eight classic booths, including Rainbow (coin toss), Ring (ring toss), Teeth (teeth knockout), Pinball and more. ZA Bank mascots Zappy and Alfie with eight free game booths and prizes will also be present at the scene.

Visitors can take a trip down memory lane, win limited-edition ZA merchandises while enjoying the indoor air conditioning. The participants will get a fortune ticket for each challenge of game booths. With five fortune tickets, they will get an opportunity for the lucky draw of capsule from real-life Millionaire PowerDraw machine with a guaranteed prize inside. The two-metre tall real-life Millionaire PowerDraw machine gives out more than 100 MillionTix every day. 

Rockson Hsu, CEO of ZA Bank, said: “We are delighted to host ‘ZA Carnival’ once again. Through extending an online campaign to the physical world, members of the public can get a taste of the human touch of virtual banks. They will also gain first-hand experience of our philosophy of ‘delighting users with every interaction’ via both online and offline channels. We hope to bring a sense of joy and solidarity to the community as the pandemic continues to linger on in the city.”

Apart from the game booth, ZA Bank also partners with Sino Group account opening and spending reward. From today until 12 September 2022, new ZA Bank users will get HKD 250 S Coupons upon successfully opening an account with the invitation code and spending with ZA Card at any merchant within 14 days. During the promotion period, users can also enjoy up to 11% S Coupon rebates on ZA Card spending of specified amounts with two to four eligible transactions in each month at designated merchants in Olympian City, tmtplaza and Citywalk.

Related articles:

Brand Spotlight: How ZA Bank cashes in on word-of-mouth recommendations
ZA Bank and ZA Insure team up for "ZA Life Protection" plan