yuu Rewards partners Shell HK to beef up loyalty network

DFI Retail Group's yuu Rewards is beefing up on its incentives for members by offering points every time they fuel up at any of the 41 stations across Hong Kong. The latest partnership adds to yuu's network including groceries, health and beauty, home furnishings, dining and insurance.

Yuu Rewards was rolled out in 2020 to allow consumers to enjoy promotions all in one app, in a bid to enhance competitiveness and retain consumers. According to CEO of yuu Rewards Danni Peirce, yuu now has over 3.9 million members and it is excited to be expanding the network with a world-renowned partner. 

Meanwhile, Shell Hong Kong's GM of mobility, Emily Leung, said this partnership delivers an exciting experience in which customers will be able to earn yuu Points and redeem for amazing rewards, making every journey count.” 

Yuu Rewards has been successfully engaging consumers since its launch. The success also led to DFI Retail Group walking away with six awards at MARKETING-INTERACTIVE's MARKies Awards 2021. On the marketing front, yuu Rewards is also on the hunt for a VP of CRM and performance marketing to establish a strategy to drive revenue, user acquisition and retention, as well as mass personalisation across all member segments, partners and product service categories through optimising customer experience.

The appointed individual will need to maintain a strong focus on continual improvement in customer visits growth, customer retention ROI and ROAS by fostering a culture of on-going optimisation of CPCs, conversion and channel mix across categories and banners.

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