YSL Beauty HK unveils CG visuals of rebranded lipstick collection

YSL Beauty has launched a computer-generated imagery (CGI) out-of-home (OOH) campaign outside Harbour City to promote its rebranded YSL LOVESHINE collection.

This comes as YSL Beauty has revitalised its signature Rouge Volupté Shine lip oil stick, rebranding it as the new YSL LOVESHINE collection this year.

Done in collaboration with digital marketing agency DMI, the campaign has been strategically placed at Harbour City, situated near Victoria Harbour, aiming to visually represent the hydrating formula of its new YSL LOVESHINE lipstick. 

The CG visual features a gigantic YSL LOVESHINE lipstick floating above the sea, surrounded by several pink balloons displaying the "YSL LOVESHINE" branding. Additionally, visuals showcasing YSL Beauty's latest global ambassador, pop star Dua Lipa, are also displayed outside Harbour City.

Aside from the CGI-based outdoor campaign, YSL Beauty has also featured visuals of Dua Lipa and the YSL LOVESHINE products both outside and inside Harbour City.

Furthermore, it has prominently displayed the YSL LOVESHINE collection at its counters and offered in-store shade exploration services, aiming to provide a seamless and hassle-free shopping experience for customers. To further maximise the gifting potential, YSL Beauty has launched the 5.20 I LOVE YOU DAY campaign. 

Back in February, YSL Beauty appointed Dua Lipa as its new make-up ambassador. This partnership aims to elevate the brand image and reach a wider audience. 

MARKETING-INTERACTIVE has reached out to YSL Beauty for more information. 

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To amplify its presence globally, back in March, YSL Beauty launched an immersive experiential activation in Paris to celebrate the launch of the Loveshine lipstick and Candy Glaze lip gloss collections. The pop-up event offered visitors a multi-sensory journey, with various zones showcasing the products, including an infinity mirror room, a robotic arm display, an olfactory bar, a YSL candy shop, and a "Leave Your Love Note" area.

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