YSL Beauté launches pop-up with an AR face recognition twist

Riding on the success of the personalised facial recognition of its Mon Paris event in 2018, YSL Beauté has teamed up with Tencent to bring facial recognition technology and O2O solutions to this year’s  “YSL Beauty In Love” annual pop-up store beauty eventYSL Beauté is banking on AR to deliver a personalised VIP experience. Customers can first use their smartphones to upload a photo and create a unique Face ID in a WeChat mini-program or HTML 5 campaign page. This will allow them to try on virtual lipstick shades with embedded AR facial recognition technology. Personalised messaging and engraving services for gift sets are also available. After users select their favourite shades, they can then pre-order products online.Those same customers will then be able to pick up their pre-ordered gift sets from the pop-up store running at Harbour City from 30 July to 4 Aug. The facial recognition technology and motion-sensor technology developed by Tencent will mean that customers can unlock their dedicated “Love Lockers” by simply throwing a kiss at an interactive panel.YSL Beauté stated that it aims to leverage relevant technology to amplify brand experiences and ease payment hassles. “We are excited to see our continuous technology breakthrough in Hong Kong. Smart retail technology greatly helps to advance our brand and push digital shopping experiences to a whole new dimension. Living up to the expectations of the young, edgy and consumer-loved luxury brand is our mission and we will keep bringing surprises to our lovers and pampering them with exclusive brand experiences,” said Niki Lo, brand general manager of Yves Saint Laurent Beauté.Some of the products on offer include limited “Couture Studs” and  “Dress In Love” sets. Featured signature items include the Mon Paris Fragrance, Rouge Pur Couture The Slim lipstick, Rouge Pur Couture lipstick, and Vernis à Lèvres Waterstain lipstick.