YSL BEAUTÉ HK crowned Best of Show – Brand at MARKETING-INTERACTIVE's DigiZ Awards

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YSL BEAUTÉ Hong Kong went above and beyond at the competition at DigiZ Awards on 26 August and was crowned Best of Show – Brand.

The main platform for digital marketers across Hong Kong to showcase their cutting-edge strategies, the Awards saw plenty of excited finalists gather at Hotel ICON to see if their company would take home the top awards. All entries were carefully evaluated by a high-profile panel of 22 digital professionals.

See the full list of winners here.

See the full jury here.

Standing out from the crowd, and impressing the jury with innovative solutions and team results, was YSL BEAUTÉ Hong Kong which took home five gold trophies in total. The campaign which wowed the judges helping to bag the golds for YSL BEAUTÉ Hong Kong was “Intelligent B2C Automation & Activation”. By centralising different channels collating data into one system, the leader in the beauty space was able to automate systems and better understand consumer behaviours to lead to effectiveness in reach of customers, quicker work process and faster capitalisation of market trends.

Meanwhile, Pontac won the prestigious Best of Show – Agency. The agency took home a total of nine golds, two silvers and a bronze in total with campaigns including “Revamped Loyalty Programme that Grew Retail in 2020” for Fresh Hong Kong, “Intelligent B2C Automation & Activation” for YSL BEAUTÉ Hong Kong, and “Christmas Secret Agents” for Cityplaza.

This year, the competition was incredibly tight with close to 300 entries across 28 categories and a total of 88 trophies awarded to the leading brands and agencies across the regions at the ceremony. The award show was MARKETING-INTERACTIVE’s second edition of DigiZ.

The awards programme was solely created to recognize Hong Kong marketing industry’s outstanding digital marketing campaigns and strategies. This year, 22 industry leaders and senior marketers invested their time, effort and energy into judging out entries.

We thank all our judges, and congratulate all our winners for an excellent night! See you again next year!

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