YouTube loosens up policy around breastfeeding and sexually graphic dancing

YouTube has revised its policy restrictions on its platform, including nudity while breastfeeding and non-sexual graphic dancing. 

Users can now earn revenue from breastfeeding videos that include a woman breastfeeding her child with her nipples uncovered or visible or demonstrating any hand expression or breast pump usage with nipples visible and a child in the scene.

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These videos are now allowed for creators to monetise. However, YouTube will continue to restrict such videos where a child is not present. This includes educational breastfeeding videos that do not include “contextual reference to breastfeeding, such as a child about to breastfeed or active lactation”.

The platform told media reports how these videos can be a source of help for parents, especially first-time mothers, therefore wanting to grant creators who come up with such content the ability to monetise it. On top of this, YouTube also states in its updated policy notes that it is allowing content that focuses on dance moves or videos that involve twerking or grinding. Dance moves that mimic or simulate sexual acts, such as pelvic thrusting or erotic lap dances, presented in a professional setting are now allowed to be monetised. 

However, no ad revenue will be allowed for such content that focuses on sexual body parts, dancer’s minimal clothing and where it involves where a partner grabs their partner's breasts or butt, or where one dancer puts their hands under their partner's clothing. The platform is also reportedly in the process of turning on the ability to show ads on the eligible videos.

MARKETING-INTERACTIVE has reached out to YouTube for more information. 

The changes to its policy restrictions follow the implementation of AI tools for creators on the platform, to help creators produce videos and reach a wider audience. 

This is in a bid to make content creation an easier process, according to YouTube in a statement. These tools, YouTube said, aim to open up new forms of creative expression, reduce time-consuming and expensive tasks and allow creators to reach more viewers.

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