YouTube HK unveils top trending videos and creators of 2023

There has been a growing interest in informative videos related to local affairs and human-interest stories among HongKongers, according to the top trending video lists 2023 revealed by YouTube on Monday.

The video that has gained the most traction is a complaint case regarding the extension of a flower shop's shopfront on Yuen Ngai Street (園藝街). Published by Channel C HK in June, the video has amassed over 2.25 million views. It is followed by a documentary video published by 米紙, which highlights the story of a single mother working as a cement sand mortar worker on a construction site. 

Ranking in third place is a video by Mill MILK, which features students from a drug rehabilitation school sharing their learning progress and emotional journey. The video has garnered over 1.8 million views.

In addition, heartwarming tales and exclusive artist interviews have also captured the interest of the audience. An exclusive video by The Do Show, featuring local artist Josie Ho sharing her husband's cancer stories, and a farewell video for FHProductionHK have also garnered attention, ranked fifth and seventh respectively. 

"The Do Show," a YouTube channel created by local artist DoDo Cheng, crowned both the "Top Creator" and "Top Breakout Creator" this year. The channel has gained popularity by featuring exclusive interviews with a star-studded guest lineup. Meanwhile, “Channel C HK” and “健康嗎 Health Code” ranked second and third respectively on the "Top Creator" list.

On the other hand, the top trending music videos in Hong Kong this year showcased the dominance of Cantopop, with local artists securing the top three spots. Hong Kong singer MC Cheung claimed the first and seventh place with the songs "世一" and "抽" respectively.

Members of the local boy band MIRROR also dominated four spots in the chart, with Keung To's "DUMMY" and "追," Ian Chan's "再見 寧靜海," and Edan Lui's "LOVERSE". Additionally, three songs from Korea and Japan gained popularity among HongKongers, including JISOO's "꽃(FLOWER)" from the Korean girl band BLACKPINK, YOASOBI's "アイドル" (Idol), and IVE's "아이브 'I AM'". 

YouTube said as of June 2023, HongKongers spent an average of over 85 minutes daily searching for creative videos and music on the platform, which is five minutes more than the same period of last year, according to The Standard.

MARKETING-INTERACTIVE has reached out to YouTube for more information. 

Don't miss: YouTube unveils new set of AI-powered tools for creators

Back in September, YouTube unveiled a slew of new artificial intelligence-powered tools, helping creators produce videos and reach a wider audience on the platform. This was in a bid to make content creation an easier process, according to YouTube in a statement. These tools, YouTube said, aimed to open up new forms of creative expression, reduce time-consuming and expensive tasks and allow creators to reach more viewers.

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