Yoshinoya unveils new 'auto-train' delivery service to enhance dining experience

Yoshinoya has introduced a new "auto-train" delivery service in its +WOO store in Tin Shui Wai to elevate the dining experience for consumers.

In conjunction with the new delivery service, the store has a designated "Yoshi Rail" area with 33 seats where customers can easily place orders by scanning QR code at the table, and the meal will be delivered by “Yoshi Rail”.

Speaking of the idea behind the new service, the " Yoshi Rail " train is named after the Japanese word for "meeting," and each trip is dedicated to delivering Yoshinoya's Japanese-style food quickly to its customers.

The "Yoshi Rail" aims to bring a dining experience that subverts traditional fast food, allowing customers to enjoy a unique experience of digital ordering and food is delivered by auto train at affordable price, creating happy and unforgettable memories for families and children.

Launching from 6 April, +WOO is the company's first store to launch the "Yoshi Rail", it is also considering to launch the service in other stores in later stage if the customer feedbacks are good from +WOO. 

Furthermore, the feature wall at the designated area illustrates the core elements of beef bowl, conveying the company’s century-old authenticity towards beef bowl. There is also a regular dining area inside the store for customers to choose according to their preferences.

Yoshinoya told MARKETING-INTERACTIVE that optimising customers’ satisfaction with digitalised service has always been one of the its missions. Customers can have an elevated dining experience and be immersed in Japanese food and drinks at ease. Meanwhile, similar concept could be found in China as well. "Yoshi Rail" will be on its new store roadmap.

Back in November last year, Yoshinoya launched a Japanese café in Tsim Sha Tsui and introduced digitalised services to showcase the brand's width of innovation on customer experience and localisation on catering to youngsters’ needs. A spokesperson told MARKETING-INTERACTIVE that Yoshinoya aimed to create a modern hangout for youngsters to savour classic Japanese dishes made with Japan origin ingredients at an affordable price.

Join Content 360 - Hong Kong: Stories For A New Era where over 150 content marketers come together to shape the future.  Content 360 - Hong Kong is a must-attend conference that focuses on cutting-edge content trends, innovative creation techniques, strategies to customise your content for the newest marketing channels, and more. Don't miss out on this opportunity to elevate your content marketing game in Hong Kong! Tickets are on sale now, register today. https://conferences.marketing-interactive.com/content360-hk/

Related articles:

Yoshinoya's new café improves customer experience with digitalised services
Maxim's Group's Japanese Chain Restaurants introduces green menu items this Earth Day
Survey: One-fourth of restaurants in HK expect revenue increase with latest travel arrangements