5 HK influencers rising in fame born in the Year of the Tiger

While last year was the year of Hong Kong superstars MIRROR. Will this year be the same?

Well, in line with ushering the Year of Tiger, we spoke to media intelligence firm CARMA to find out who are some of the influencers born in the Year of Tiger that brands can think of working with this year. According to Charles Cheung, GM of CARMA Hong Kong, many of these rising influencers did not start their journey to influence through Instagram.  Rather, they gained popularity through other means before translating it into Instagram fame. Cheung also shared with MARKETING-INTERACTIVE that male influencers tend to get sponsored by lifestyle brands, while female tend to get sponsored by fashion brands.

Cheung added that the zodiac tiger sign is a symbol of bravery and confidence. “Tigers are said to be very charming and well-liked by others. This may explain why a large number of influencers were born in the year of tiger,” he added.

Take a look at some of these stars

Jeannie Ng

Jeannie Ng (@Kayan9896) is a model, singer, and influencer and has appeared in numerous ads, TV shows and videos. She is well known for her appearance in the YouTube channel Trial & Error. Ng has about 262,000 followers on Instagram as of 25 January 2022. Her most engaged post in January 2022 received 48,603 likes.

In light of Year of the Tiger, Ng collaborated with Balenciaga on their latest collection of Year of the Tiger. The post received more than 19,000 likes. 

Tung Fong-shing

The second influencer is Tung Fong-shing (@wong_kar_wai, Original name: Wong Kar-wai). As of 25 January 2022, he has a total of 225,000 followers on Instagram. His most engaged post in January 2022 received 31,863 likes. He is a local comedian and a member of TVMost. He is known for alluding to TVB news anchor Anthony Fong Tung-shing. Tung hosts Mission of State, one of the most popular shows on TVMost, which looks into social issues in Hong Kong.

Christy Choi

Christy Choi (@tungtungdess) is an influencer from the popular lifestyle YouTube channel Pomato. Her acting skills and appearance helped her gain widespread recognition and popularity. Recently, she starred in a campaign for Flash Coffee to help promote the opening of a new store at Prince Edward. Choi has a total of 224,000 followers on Instagram as of 20 January 2022.

Christy’s most engaged Instagram post in January 2022 received 41,847 likes.

Jeffrey Ngai 

Jeffrey Ngai (@jeffreyngai) is an up-and-coming celebrity who gained fame by participating in a reality show. At the age of 23, Jeffrey has already become one of the top freelance models in Hong Kong. He has partnered with a number of luxury brands including Louis Vuitton, Bvlgari, Gucci, and Celine.

Ngai currently has 210,000 followers on Instagram as of 25 January 2022. His most engaged post in January 2022 generated 48,140 likes. He also partnered with @Kayan9896 to promote Balenciga’s Year of the Tiger 2022 collection too. 

Kathy Ngai

Kathy Ngai (@ngaionchi_kathy) is a local comedian. She is known for her regular appearance on YouTube channel Trial & Error. Ngai has collaborated with a number of brands, such as Initial, APM Monaco, and Casetify. She currently has close to 86,000 followers on Instagram. 

Kathy’s most engaged Instagram post in January 2022 helped her gain 15,641 likes.

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