EDB concludes creative and social pitch for Singapore Global Network

Singapore Global Network (SGN), a division under the Economic Development Board (EDB) has appointed TSLA to handle its social media and creative services.

The appointment is for one year with the option to extend for another one year in whole or in part, according to GeBiz documents seen by MARKETING-INTERACTIVE. 

Under the remit, TSLA will have to work with SGN to drive its social media content marketing efforts. This includes social media content and campaign planning, ideation and development.

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TSLA will develop a social media marketing strategy with the aim of raising awareness of SGN as a global community and networking platform among target audiences around the world and engaging its 250,000 collective social media followers and 120,000 network members with relevant content and campaigns. It will also have to driving new member signups for SGN.

Beyond promoting SGN, the social media content produced by TSLA must also profile Singapore as a highly open, connected, livable and culturally vibrant city with exciting personal and professional opportunities for growing one’s career.

The content marketing strategy developed by the agency must be digital-first, with SGN’s social media channels and digital community platform being the predominant mode of marketing and communication.

TSLA will also develop and execute the overall creative design and strategy for SGN’s digital channels, ensuring strong and consistent branding across social media channels, content and campaigns developed.

Apart from regular always-on content pillars, the agency will also develop and execute social media campaigns to achieve SGN’s digital marketing objectives. This can range from SGN-brand awareness, member acquisition, follower engagement and growth, event sign ups, to name a few. TSLA will have to align content and campaign strategies to SGN’s digital marketing objectives and target audiences.

MARKETING-INTERACTIVE has reached out for more information. 

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