Wunderman Thompson China elevates Joyce Ling to transformation and strategy lead

Wunderman Thompson China has promoted Joyce Ling to chief transformation and strategy officer.

In her new role, Joyce Ling will take on additional responsibilities to drive client growth and innovation through digital and business transformation opportunities. Working closely with Wunderman Thompson’s global network, Ling’s expertise and role will allow brands to fully maximise growth opportunities and impact future developments, according to the agency.

Ling will continue to report to Wunderman Thompson China CEO Carter Chow. Commenting on the appointment, Chow said, "We are all extremely pleased that Ling will be leading our business transformation. There is no one in the industry more suited or qualified than her to elevate Wunderman Thompson China’s current offerings of strategy, data, and experience, as well as inspire design-thinking mindsets in our team to create tailored solutions for our client.”

Ling said, "In this everchanging market, where customers’ behaviours evolve with the change of hyper ecosystems, and their experiences alter with the speed at which touchpoints appear and disappear on daily basis, it is of no surprise that cookie-cutter marketing solutions can no longer work for brands."

"This is the perfect opportunity where Wunderman Thompson China can tailor solutions for brands to achieve sustainable marketing and business results. This is already a reality in our industry and I am grateful to have the opportunity to lead this conversation for Wunderman Thompson here in China," Ling added.

Ling was appointed as chief strategy officer in August 2021 to strengthen the agency's creative and strategic capabilities. In this position, she leads the strategy team to bring clients innovative and forward-looking integrated marketing solutions. Ling was previously the chief strategy officer for J. Walter Thompson, Greater China since she joined the agency in 2018.

Prior to her new appointment, she helmed the same position at McCann Worldgroup China from 2016 to 2018. She also has experience as vice president of strategy at Publicis.Sapient from 2015 to 2018, as well as across various industries including technology, luxury goods, FMCG, health, tourism, and lifestyle, according to her LinkedIn profile. Her more than 20 years of experience in both traditional and digital advertising in China saw her work on more than 100 brands, including Nestle, Michael Kors, LVMH, Heineken, Unilever, among others, said the agency.

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