World Table Tennis smashes to victory with rebrand

World Table Tennis (WTT), the commercial and events company of the International Table Tennis Federation (ITTF), has unveiled a new identity to showcase table tennis in a different light. WTT appointed Superunion for the rebranding and the agency's creative strategy was to reverse the audience's viewpoint by showing the game from the ball's eye view, capturing the energy and skill of the game and allowing the world to see table tennis from a new, unique perspective - literally.

Overall, Superunion's Asia team worked with WTT to create a brand that changes the way the world sees table tennis, to position WTT centre stage, and bring its elite athletes, thrilling events and exhilarating entertainment to the world.

The identity design mirrors sports photography, capturing perfectly how each player focuses on the ball in motion. It follows the movements of the spinning ball at a break-neck speed, playing out the drama, precision, skill, passion, and mental agility that the players bring to the table. The whole new look aims to showcase uncompromising confidence - whether that's the new iconic black table or the redesigned theatre of play. MARKETING-INTERACTIVE has reached out to Superunion for additional information.

WTT was launched with ITTF's inaugural tournament held in Macau last year. Coca-Cola and Tata came on board as the official partners of all WTT events in China during 2021. Meanwhile, Liebherr is also the sponsor for the championships in Houston. The WTT Cup Finals will also be held in Singapore from 4 to 7 December.