WONDA Coffee rallies fans to form longest football juggle video

WONDA Coffee is inviting all Malaysian football fanatics to be a part of its #WONDABolaCorner to form the longest football juggle video with “The Largest Online Video Chain of People Performing Football Kick-up” for the Guinness World Records.

Consumers will have to record themselves juggling the football for a minimum of two kick-ups without dropping it and submit their videos on WONDA Coffee’s Facebook and Instagram.

At the same time, it is also carrying out a localised campaign in Malaysia featuring the Kopi Tarik by organising the first mamak activation. An ode to mamak stores that entertain fans during the World Cup season, the brand is partnering with 20 mamak restaurants nationwide to stream selected football matches throughout the World Cup season. A+M has reached out to WONDA for additional information about the campaign.

Amy Gan, VP of marketing of Etika Group that owns WONDA, said that the company is proud to be able to bring the nation with a shared goal to break a worldwide record that also fuels their love for the sport further.

"To kickstart this motion and motivate Malaysians to join in this excitement to break the record are some of Malaysia’s well-known footballers such as Mohd Faiz Subri, Safiq Rahim, and Steffi Sidhu among others," she added. WONDA will also be featuring participants of #WONDABolaCorner on their social media channels.

Separately, on the leadership front, Gan was elevated to her current role in June this year, and is responsible for the overall branding and marketing strategy for Etika and its subsidiary ATLAS Vending.

ATLAS Vending recently bagged bronze for Excellence in B2B Marketing and Excellence in Experiential Marketing at A+M's Marketing Excellence Awards Malaysia 2022.

WONDA Coffee has also made other attempts at uniting people through its campaign. In August 2021, WONDA partnered with Naga DDB Tribal for a film addressing colour discrimination by featuring cups of different colours, shapes and sizes. Wonda Coffee told A+M that it hopes the campaign will continue to build relevance and drive the brand's top of mind preference amongst Malaysians. 

Related articles:
WONDA Coffee brings to life 'freshness' and 'premium' with hyper-realistic experience
Wonda Coffee uses colourful cups to showcase unity despite diversity
WONDA Coffee takes consumers on a mobile adventure with speakeasy cafe