Wipro Lighting fuses technology with tradition this Deepavali

Indian fast-moving consumer goods (FMCG) firm, Wipro Lighting, has collaborated with digital agency, Experience Commerce for a Deepavali campaign meant to fuse technology with tradition.

The brand kicked off its “#SurprisinglyHuman” campaign with two heartwarming short films. The first film features a young boy who astounds his father by effortlessly transforming an ordinary device into a smart one, using Wipro’s Smart Plug.

Subsequently, he dazzles his grandfather in the second film through Wipro’s Smart Bulbs, which light up the home in a multitude of colours.

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Through the campaign, Wipro Lighting seeks to demonstrate that its smart lighting products are designed with a deep understanding of human emotions, above their innovative and intelligent technologies. It seeks to reinforce the brand’s trust and resonance in the market, it said in a statement.

Experience Commerce was involved in the end-to-end production journey for the campaign, from conceptualisation to execution. Its content production arm, EC Studios, was also involved in the process.

The films have been released on prominent digital platforms such as YouTube, Facebook, and Instagram. Experience Commerce will also manage media amplification for the campaign across digital channels, including over-the-top (OTT) media.

This is the latest in Experience Commerce’s portfolio of digital film campaigns with Wipro Lighting, such as “Magician with Wipro Smart Lighting” in 2021. The agency has managed Wipro’s digital mandate for over seven years, including social media management, content development, and creative design.

“We felt it was vital to showcase how our audiences can practically use these smart products in their homes during the festive season and beyond,” said Virindersingh Villkhoo, executive creative director at Experience Commerce.

“That is how these two slice-of-life films were conceived, with relatable characters and endearing moments,” he added.

As Deepavali approaches, brands are launching campaigns in line with the festive season. Taylor’s University recently released a short film titled “Not For Rent”, which highlighted how empathy and an open mind can cultivate deeper connections and understanding in the community.

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