Win a free trip to Japan with Love, Bonito's new travelogue series with Klook
share on
Singaporean fashion brand Love, Bonito has partnered with Asian travel platform Klook and Singapore-based community The Travel Intern to produce Hello, Ikimashow!, a travelogue series showcasing the beauty of Nara and Kyoto while also giving travellers tips to enjoy the experience fashionably.
The series, which has two episodes, will have Love, Bonito discounts woven into the series and will give five viewers a chance to win a trip to Japan worth SG$1,000 each.
Launching 14 April and 20 April on The Travel Intern, the travelogue series will showcase Japan through the lens of four local personalities. These are full-time Twitch streamer Denise Teo, TheSmartLocal's Chow Jia Hui, Eatbook's Chiara Ang, and The Travel Intern's Kimberly Lai.
Through a series of challenges featuring cultural experiences, food hunting, and fashion styling, these hosts will compete against each other for a "sweet treat" or "spicy surprise", according to a statement by Love, Bonito.
Don't miss: Love, Bonito builds on 'experiences', brings shopping to the beach
Viewers of the series also have a chance to receive exclusive Love, Bonito discounts of up to SG$20 off online purchases as well as to enjoy the experiences features in the travelogue by purchasing them on Klook. Additionally, shoppers who spend a minimum of SG$300 on Japan-related activities on Klook will receive a free SG$5 Love, Bonito gift card.
Love, Bonito’s Travel Wardrobe also has its fans covered with travel clothing, both for the cold and warm weather. Love, Bonito’s Travel Wardrobe is priced from SG$35 to SG$123 and is available for purchase online.
MARKETING-INTERACTIVE has reached out for more information.
This is not the fashion brand's first collaboration with Klook though. Earlier this year in February, Love, Bonito exclusively partnered with Klook to create an outdoor movie experience with Cinewav. Spread across the month of February and concluding in the first week of March, the events were held at the Marina along Keppel Bay.
In commemoration of Valentine’s Day, the movies showcased at the experience included popular romantic hits such as 500 Days of Summer, Pride & Prejudice, One Fine Day, My Best Friend’s Wedding and Jimami Tofu.
In collaboration with the screenings, Love, Bonito had some of its items on display at the screenings. They hosted pop-ups that allowed attendees to peruse the brand’s collection, along with portable fitting rooms.
Content 360 is back on 10-11 May 2023 in Singapore. A hugely popular event over the years, Content 360 brings the most influential content creators to inspire you. Across two days, you can connect with 300+ brightest minds in the industry and learn how to overcome challenges to make your content stand out among the crowd. Tickets are on sale now, register today: https://conferences.marketing-interactive.com/content360-sg/
Related articles:
Love, Bonito opens revamped store in Jakarta in prominent location
Love, Bonito names new brand ambassador in PH, launches pop-up experience
Interview: Behind Love, Bonito's bold activewear acquisition, and upcoming US plans
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window