Which are the top banking and payment brands in Indonesia?

Bank Central Asia (BCA) has been ranked the top bank and payment brand in Indonesia in 2022 with 44.7 points, according to the YouGov BrandIndex. GoPay came in second with a score of 42.2 followed by DANA (40.9) and ShopeePay (40.1). Rounding off the top five was OVO (36.7).

The rankings are based on YouGov BrandIndex’s positive consideration score, which measures the percentage of a brand’s customers who would consider it when next in the market to use financial institutions and services brand. The rankings show the brands with the highest average consideration score between 1 October 2021 to 30 September 2022 compared with the same period in the previous year.

At the same time, YouGov also ranked a list of top five improvers in Indonesia's banking and payment sector. DANA topped the chart with a change in score of 6.8 followed by Bank Jago (5.5) and ShopeePay (2.4).

BSI Bank Syariah Indonesia was the only traditional bank on the Improvers' rankings, coming in fourth most improved with a positive change in score of 2.4 points. GoPay was fifth most improved (+2.1 points).

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