Wharf Hotels adds Alice Au to management

Wharf Hotels has appointed Alice Au as group director, digital marketing.

In her new role, Au will elevate Wharf Hotels’ sales and marketing capabilities by exploring new technology innovations and enriching customer engagement through results-driven digital marketing for both the Niccolo and Marco Polo Hotels brands and its portfolio of sixteen hotels.

Possessing over 20 years of experience in customer-centric marketing management and specialising in automated and integrated marketing, Au will spearhead the group’s intensifying digital transformation. This year, the use of digital platforms globally increased significantly, driving the entire hotel sector to rethink its digital future and recalibrate its perspective.

“It is our pleasure to welcome Au to the Wharf Hotels family where she will captain our digital marketing strategy. She brings with her a bold mindset to deliver exceptional results and knowledge of our business. I believe will strengthen our sales and marketing performance and further foray into disruptive marketing technologies,” said Holger Jakobs, vice president of sales and marketing at Wharf Hotels.