Weekly roundup: ZUS Coffee's Palestine cup sleeves, IKEA's bag reimagined and more

This week has been a packed one for the MARKETING-INTERACTIVE team with PR Asia Singapore taking place on 29th August. We saw incredible speakers from Temasek, Sony Music Entertainment, Love, Bonito, Shein and even the senior director of communications at Task Force 73, the U.S. Government. 

It's also been a packed week when it comes to the news, and we have seen some really incredible campaigns from across the region as well as exciting new appointments. 

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

Don't miss: 8 trends CMOs are taking note of

1. ZUS Coffee releases Palestine-themed coffee sleeves, receives mixed sentiments

ZUS Coffee has printed one million Palestine-themed cup sleeves in a new initiative to raise awareness and solidarity for the Palestinian cause.

The limited edition #WakeUpForGaza sleeves will be distributed with every order and include a section where customers can write their hopes and aspiration for Gaza.

In writing their own message of support on the back of the sleeve, ZUS Coffee says it aims to turn each sleeve into a "symbol of hope and solidarity", according to a post seen on Instagram. It also urged customers to share their messages and to tag the coffee brand to "help spread the message around the world".

Read more here.

2. UNIQLO names new marketing director for Singapore

Apparel retailer UNIQLO has appointed Paulene Ong (pictured) as its new marketing director for Singapore.

Within the new role, Ong plays a pivotal role in shaping the brand’s strategic direction across multiple channels, overseeing the full spectrum of product marketing, public relations, digital innovation, in-store communications and creative development, said UNIQLO Singapore when MARKETING-INTERACTIVE reached out.

Read more here.

3. Napping on the go? IKEA reimagines its iconic blue bag so you can do just that

With Singapore being ranked the most sleep-deprived country in the world, commuters dozing off on public transport and students napping at library tables are familiar sights. In response, IKEA seeks to become the enabler of rest, positioning itself as an ally supporting Singaporeans in their quest for balance in their lives.

Rather than enforcing bedtimes, its new brand platform embraces a personalised approach to rest that doesn’t get between people and their aspirations. "Leave the rest to IKEA" invites Singaporeans to pursue all their passions while trusting IKEA to provide the rest they need when they finally take a break, it told MARKETING-INTERACTIVE.

Read more here.

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