Weekly roundup: Love is definitely in the air

Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. Valentine's Day is here, and what better way to celebrate this beloved holiday then with some of the stories we loved covering this week. From Pizza Hut Singapore's cheesy intimate campaign to Knorr and Tinder's love-driven cooking study, and even Visa's lowdown on consumer spendings over Valentine's Day in the Philippines, love has definitely filled our newsroom. 

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a video and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. Pizza Hut shuts Marina Square outlet for intimacy

For the first time, Pizza Hut Singapore will be closing the entirety of its Marina Square restaurant on 13 February to offer one lucky couple an intimate and private "closed door" candlelit dinner this Valentine's Day.

The evening aims to be a symphony of love, with a live violinist serenading the lucky couple for one hour, while they are served a delectable spread from a menu curated just for them.

Read more here. 

2. Knorr and Tinder's unconventional love affair emerge ahead of Valentine's Day

Dating is harder than ever, with 91% of men and 94% of women agreeing on the struggle. But food brand Knorr and dating app Tinder have uncovered a simple solution: cooking. Their latest study shows that 93% of Gen Z singles see cooking as the ultimate "green flag" in dating.

Now, ahead of Valentine's Day, Knorr and Tinder are encouraging singles to #UnlockYourGreenFlag by adding cooking to their Tinder interests, making it easier to bond over food.

Read more here. 

3. Visa: Filipinos are spending smarter this Valentine's

As Valentine’s Day approaches, love is in the air - but so is financial caution. A new analysis from Visa Consulting and Analytics reveals that Filipinos are redefining romance, prioritising meaningful experiences over extravagant spending.

Last year, while transactions surged in February compared to the previous year, Filipinos were making every peso count, lowering the average amount spent per transaction. This might have been driven by inflation and higher commodity prices, the report says. This year, Filipino consumers are also likely to prioritise value and affordability.

Read more here. 

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