Weekly roundup: LiHO’s edible cup covers, DBS' newest home scent and more

Happy Friday MARKETING-INTERACTIVE readers, and Happy Chinese New Year to all who celebrate.

This festive season saw brands put out innovative initiatives, from DBS Bank's limited-edition home fragrance to LiHO TEA's newest edible cup covers, and more to usher in the year of the snake. We also saw plenty of festive films that made us laugh, made us cry and oddly, both at the same time.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. Following last year's Huat perfume, DBS Bank makes a move into home fragrance this CNY

Following its 'huat' money-scented perfume, Asian bank DBS went above-and-beyond for this year's CNY with its newest home scent 'Abundance'. The limited-edition scent is reminiscent of mandarin oranges, a well-known symbol of prosperity during the festive period. 

Created in collaboration with creative agency The Secret Little Agency, who worked closely with perfume laboratory Oo La Lab to develop the scent from scratch, the refreshing yet warm fragrance aims to encapsulate festive blessings, mirroring the essence of Lunar new year traditions of sharing good fortune and joy with loved ones. 

Read more here. 

2. LiHO TEA unveils edible cup covers that melt into your drink

For a limited-time, customers who order a classic milk tea at LiHO tea will receive a "God of Fortune" glutinous rice paper cover that melts into the drink for a sweet surprise. The drink will also include an exclusive Chinese New Year (CNY) cup sleeve with festive greetings to wish customers an abundance of wealth. 

To "doubt the HUAT (prosperity)", LiHO TEA will be gifting customers, who order two large milk teas, a set of limited-edition snake-themed red packets to spread the festive cheer. The CNY-themed goodies will be available for a limited-time only. 

Read more here. 

3. Sejauh Mata Memandang celebrates CNY with playful snakes and ladders scarf

Indonesia's fashion label, Sejauh Mata Memandang, launched an inventive and playful scarf to commemorate the Year of the Wood Snake. The "ular tangga" (snakes and ladders) scarf combines style and fun, offering not just a chic accessory but also an interactive twist, featuring the beloved classic game of snakes and ladders. Crafted using hand-screen printing techniques, the design draws inspiration from the Ramayana, blended with the distinct Kamasan Balinese painting style.

The scarf also comes with wooden dice and four game pieces, which are made from upcycled clothing buttons collected through the brand's "Waste to Wardrobe" recycling initiative, in collaboration with Ecotouch. This project underscores Sejauh Mata Memandang's commitment to reducing textile waste and promoting circular fashion.

Read more here. 

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