Weekly roundup: Faye Wee, the Paralympics' TikTok strategy and more

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It has been a speedy and fascinating week with interesting appointments, exciting influencer discussions and intense debates over certain TikTok social media strategies.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

1. Resorts World Sentosa nabs Faye Wee as VP of resort marketing

Faye Wee has joined Resorts World Sentosa as its vice president, resort marketing, according to an update on her LinkedIn page.

This comes shortly after Wee stepped down from her role as head of innovation, design and experiences, global Tiger brand at The Heineken Company after 13 years, according to Wee in a conversation with MARKETING-INTERACTIVE last week.

Read more here.

2. Team SG picks creative agencies for Paris 2024 Olympic and Paralympic Games

Team Singapore has picked MullenLowe and GOODSTUPH to handle its creative campaign at the Paris 2024 Olympic and Paralympic Games with Mullenlowe and GOODSTUPH collaborating on the social media remit of the scope.

MullenLowe will spearhead the overall campaign initiative, aiming to unite the nation behind Team Singapore with compelling narratives and visuals.

GOODSTUPH on the other hand will channel the vibrant energy and enthusiasm of the Gen Z audience on TikTok, creating captivating content that not only engages but also mobilises this dynamic demographic to passionately support our athletes, said Eugenia Tan, managing director of GOODSTUPH.

Read more here.

3. Why the Paralympics' humorous TikTok strategy manages to toe the line 'brilliantly'

The Paralympics 2024 is around the corner and no matter if you've been following it or not, we bet that you've heard of the stir its official TikTok page has been garnering.

The Paralympics' official TikTok account has been releasing a series of videos featuring various athletes and sports over the course of the last few weeks. However, they are coupling it with memes and funny TikTok sounds that have notoriously gone viral in the past.

Is it working as a strategy? MARKETING-INTERACTIVE spoke to some social media industry players to find out more.

Read more here.

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