Weekly Roundup: Fairprice's heartwarming ad, Meta's new video AI model and more

Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week has been an interesting one filled with mystery ads, new developments in AI and more.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

Don't miss: Honda spotlights racers Ayrton Senna and Max Verstappen in dramatic spot

1. Have you seen this heartwarming FairPrice ad that has had netizens in tears?

FairPrice Group is looking to make life a little better with a new heartwarming ad that has touched the hearts of netizens. 

The ad begins with a young boy crying over a watermelon he has dropped in a FairPrice store. His mum thinks to herself, "A good mum would know what to do."

Read more here.

2. Mystery solved: Lazada's CMO claims vague OOH ads which took SG by surprise

Last week, Singaporeans awoke to a series of rather interesting out of home (OOH) ads located at various MRT stations and bus stops around the country. At the MRT stations, the ads posed statements, encouraging public transport users to queue up with the statement they agree with the most. 

The statements were comparison statements, often pitting one Singaporean favourite over the other. For example, a set of ads showcased the statements "Nasi lemak is more satisfying than chicken rice" on one side of the MRT door, followed by "Chicken rice is more flavourful than nasi lemak" on the opposite door.

Read more here.

3. Meta's new video AI model for dummies: 101 on if it could take on OpenAI's Sora

This week, Meta unveiled a new AI model called 'Movie Gen'. It joins the growing list of AI video platforms that marketers can use in brand films, assets and more such as OpenAI's Sora.

Curious what Meta's Movie Gen is and how it stacks up against other AI video platforms when it comes to the marketing industry?

Read more here.

Looking to check out MARKETING-INTERACTIVE's new podcast series? Watch us on YouTube below

Alternatively subscribe to our Spotify podcast channel to listen on the go:

Related articles:
Helen McRae, Sindhuja Rai and Josh Gallagher expand remit at GroupM
SG's Ice Cream & Cookie opens first concept store in HK
Head of digital marketing Hiren Desai closes chapter at Standard Chartered Bank