Weekly Roundup: KFC SG picks new marketing director, Flappy Bird makes a comeback and more

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Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. It's been an eventful week here at MARKETING-INTERACTIVE with the Marketing Excellence Awards happening in Thailand and the team flying out to celebrate at our gala night.

Beyond that though, it has been a really exciting week with new appointments, game comebacks, quirky campaigns and more.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. Lancôme takes over Jewel Changi Airport skytrain in new activation

Lancôme Travel Retail APAC (Lancôme) has taken over Jewel Changi Airport and Changi Airport Terminal 1 Central Piazza with a new campaign.

In partnership with The Shilla Duty Free Singapore and Changi Airport Group, the campaign invites travellers to be the first in Asia to step into the future of revolutionary skincare repair science with the new Génifique Ultimate serum.

As part of the campaign, Lancôme will transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central Piazza, to create an immersive experience.

Read more here.

2. KFC Singapore names new marketing director

Fast food chain KFC Singapore has named Jaslyn Lam (pictured) as its new marketing director. This comes shortly after Juliana Lim, its former senior marketing director, transitions to lead the Pizza Hut's office in Singapore as its new general manager. In Lam's new role as KFC Singapore's marketing director, she will focus on enhancing brand development, improving operational efficiency, and driving business growth.

According to the company, Lam's background in both agency and client-side roles provides her with a versatile skill set, ready to deliver impactful results, KFC said. Lam was previously the managing director at The Atelier & Co. where she worked closely with its founder and executive director to oversee operations, marketing efforts and business development across all business segments and with a focus on exclusive luxury experiences for B2B and B2C customers.

Read more here.

3. Flappy Bird is making a comeback: Here's everything you need to know

Remember Flappy Bird? The game which featured a little pixilated bird that you had to tap vigorously to guide through green pipes? It's making a comeback in 2025 and it's causing some buzz.

Curious as to what's up? Here's everything you need to know.

Read more here.

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