Watsons reminds Malaysians that the magic of Raya lies within themselves

Watsons Malaysia, in collaboration with Naga DDB Tribal, has launched its 2019 Ramadan campaign with the theme of “Ada Hati, Raya Menjadi-jadi”, which aims to call upon Malaysians to put their hearts into the celebrations in order to rediscover the magic of Raya.The campaign film shows the journey of a city girl – starred by Watsons Ambassador Ayda Jebat – as she travels back to her hometown for Hari Raya. Throughout her journey, she meets other people who are not returning home because they no longer feel the magic of Raya. She, however, believes that this magic lies in the effort people put into celebrating it.The story unfolds in dramatic scenarios that include a beautiful palace, a majestic horse, and a private jet, all held together by a light-hearted Raya song performed by Jebat herself. The film aims to send the message that everything looks beautiful and magical when people put their hearts into the celebration. The film was released on Watson Malaysia’s Facebook and YouTube platform, and has garnered over 1,426,239 views on its YouTube channel in less than a week.In addition to the film, Watsons’ campaign includes TV commercials and product videos highlighting festive promotions. The company has also collaborated with 30 underprivileged homes across Malaysia and will donate RM100,000 worth of Watsons items in total, with the hope of bringing pre-festivity cheer and joy. As for its customers, Watsons will hold two contests during the campaign period: one where members stand a chance to win prizes worth up to RM1,000,000, and another where 60 members can get to attend a meet-and-greet session with Jebat herself.https://www.youtube.com/watch?v=kB3yfNbjg_wCaryn Loh, managing director of Watsons Malaysia, said it is taking the “opportunity” on the month of Ramadan to give back to its“loyal Watsons shoppers and the community as well. She added that through this campaign, Watsons hopes to spread Hari Raya cheer to its shoppers and encourage all customers to appreciate the moment of family reunion and find beauty in it.“We are excited to launch this special Raya video featuring Watsons Ambassador Ayda Jebat. Balik kampung has become synonymous with the festive celebrations in Malaysia, and this video takes a magical twist on Ayda’s journey home for Raya,” said Danny Hoh, customer director of Watsons Malaysia.“The important message of this Raya video from Watsons is that nothing is more important or beautiful than the moments of celebration with your family. And of course, Watsons has everything you need for Raya,” he added.Paul Lim, deputy ECD of Naga DDB Tribal, said: “We used a little surrealism to stand out from the clutter, and make our film more entertaining. But the heart of the message is a poignant one: How we see the celebration depends on how much we invest in it.”Read also:Watsons MY tackles sibling rivalry with star-studded CNY spotWatsons Malaysia partners travel360.com to hand out free goodies on AirAsiaWatsons promotes early detection of breast cancer with pink ribbon campaign