Watsons partners Kenvue, L’Oréal and P&G to drive sustainability efforts

As the World Conservation Day is approaching, Watsons has partnered with Kenvue, L’Oréal and P&G to launch various activities to further its commitment towards sustainability. The collaboration will leverage the collective expertise of Watsons and the supplier partners to amplify the impact of Watsons’ sustainability initiatives.

Building on the success of Plastic Reborn programme launched in Hong Kong in 2021, Watsons and P&G plan to reprocess the plastic bottles collected through the Plastic Reborn programme and transform them into 3D printing materials suitable for STEM education in primary and secondary schools.

Stepping into the third year of the programme, the partnership aims to repurpose the recycled plastic for school STEM education to immerse young generation to dial up sustainability awareness and inspirations on plastic waste solutions, according to James Lin, president of Procter & Gamble Hong Kong & Taiwan.

On the other hand, Watsons has collaborated with Kenvue to launch a region-wide “Green Smiles” campaign across Asia, which aimed to inspire customers to go green while shopping.

While in Watsons Taiwan, Kenvue will plant one tree for every customer who purchases a sustainable choices product, while Watsons Indonesia’s customers will help save a sea turtle upon buying a sustainable choices product.

In Thailand, customers will be able to learn sustainability tips through gamification and join beach clean-up activity with KOLs.

Meanwhile, Watsons continues to team up with L’Oréal to run the Beauty for Future recycling campaign in Hong Kong, Taiwan, Philippines, Thailand, and Indonesia. Customers can recycle an array of beauty containers, ranging from foundation bottles, skincare tubs, to lipstick tubes, at Watsons stores.

Commenting on the initiative, Malina Ngai, CEO of A.S. Watson (Asia & Europe), said, “At Watsons, sustainability is at the heart of our business, and we recognise the importance of prioritising it. As the leading industry player, we take our responsibility to lead by example, encouraging our supplier partners to join us in our journey to build a better world.”

“We believe that only by working together, we can create a bigger positive impact on our planet. Our partnership with Kenvue, L’Oréal, and P&G is a significant step towards achieving our shared sustainability goals,” Ngai added.

Meanwhile, Jean-Marc Cazenave, global sustainability director (consumer products division) of L’Oréal, said, “Thanks to our regional partnership with Watsons, we engage consumers via on-going recycling campaigns to further develop the collection of empty packaging in-store to build a more sustainable beauty”.

Thibaut Mongon, CEO of Kenvue, said, “At Kenvue, our commitment to everyday care includes our planet. We are excited to launch our jointly created campaign, Green Smiles, and to continue our long-standing collaboration with A.S. Watson.”

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