Watsons MY and McD’s SG top YouTube ad list for May 2019 in respective markets

The APAC YouTube Ads Leaderboard for May 2019 saw Watsons Malaysia, McDonald’s Singapore, and vivo Indonesia take home the top spots in their respective markets. The leaderboard from Google features the top ad in each APAC country, determined by an algorithm that factors in organic and paid views, watch time, and audience retention.According to Google, the results for the month of May underscored that authenticity is key to resonating with audiences.  This was illustrated through advertisements by companies such as Watsons Malaysia, which turned a journey home for Raya into an amusing fantasy. “YouTube’s flexible creative canvas and its diverse audience offer each brand the space to tell their stories in their own unique way,” added the company in a statement.Watsons MalaysiaThe video show a woman’s believe that Hari Raya celebration can be meaningful if one puts his heart into it. It walks viewers through the imaginations of her character as she glamourised her journey back to her hometown. The contrast with real life added much comedic value. The video ended with her giving gifts from Watsons and singing a Raya song with her family. It gained 4.6 million views, 11,000 likes and 682 comments.https://www.youtube.com/watch?v=kB3yfNbjg_wMcDonald’s SingaporeThe advertisement is animation of McDonald’s Spicy Chicken McNuggets. It aims to promote fun, encouraging customers to share with their loved ones. It has 643,978 views, 1,100 likes and 108 comments.https://www.youtube.com/watch?v=6jFF439uHiAvivo IndonesiaThe advertisement released in conjunction with the month of Ramadan walks viewers through the life of a neglected grandmother as her family members engage in their electronic devices. The video takes an unexpected turn midway when the family members decided to use their vivo V15 and vivo V15 Pro for family bonding, including taking family portraits with the grandmother. It has garnered 16.8 million views, 24 likes, and 301 comments.https://www.youtube.com/watch?v=9CdpvGtPaDcAIS ThailandThe video by the mobile operator aims to demonstrate that its understanding of different lifestyles and needs. It attracted over 19 million views, 117 likes, and 7,519 comments.https://www.youtube.com/watch?v=XWneLydB6AcGNC Live Well HKThe advertisement in Cantonese dialect takes an emotive spin, showing a husband’s care in little ways for his busy wife. Making an effort to bond with the husband, the wife decided to join him in his regular jogs and take products from GNC’s Tamaflex Series to improve joint flexibility. The video attracted 905,109 views, 646 likes, and 23 comments at the point of writing.https://www.youtube.com/watch?v=kP9hPDcrDn8Mitsubishi Motors TaiwanThe video for the #DriveYourAmbition campaign saw over eight million views and 1,900 likes.https://www.youtube.com/watch?time_continue=1&v=FwMtmU5aCw4Samsung AustraliaThe advertisement to promote the new Samsung Galaxy S10+ called viewers to “do what you can’t” while showcasing its ability to share battery power by charging each other’s phones and its smart applications. It has over garnered 1.7 million views, 1,100 likes and 133 comments.https://www.youtube.com/watch?v=1nWOr9s9WCASamsung IndiaTitled “India, Ready, Action!”, the video highlighted different facets of India that are lesser-known. While showing the unique and vibrant side of the country, the advertisement encouraged viewers to find things that break stereotypes and find their own India. This includes setting things right by shooting videos of interest and posting on Instagram using the campaign hashtag, #IndiaReadyAction. It saw over 100 million views, 60,000 likes, and 1,154 comments.https://www.youtube.com/watch?v=4ha4hnu8TLUMorinaga JapanHotcake brand Morinaga produced a hotcake dance and song by a comedian and some children. It saw children cheekily take a break during the videoshoot to eat pancakes. The lyrics described the hotcake making process. It garnered near 2.9 million views.https://www.youtube.com/watch?v=eDQpvTErhQISK Hynix KoreaThe advertisement by South Korean memory semiconductor supplier saw a father who appeared to be wrong about examination problems, causing his son’s poor results in school. However, the story takes a twist after he became world famous. It has over 29 million views and 1466 comments.https://www.youtube.com/watch?v=2cm9cYGtLA8Lactum Philippines The advertisement by milk brand Lactum saw a seemingly lonely child in his daily life. As his day goes by, passersby called out his mother for not accompanying him. However, she is actually a nurse and has been caring for her sun in ways not seen by others. The video ended with the son’s declaration that she is a winner in his eyes. It is part of the company’s #youreawinnermom (#panalokamum) campaign. It saw 8.6 million views, 18,000 likes and 1,102 comments.https://www.youtube.com/watch?v=a9V3SbfrT6oHonor PakistanThe video showcased the Honor 8X phone model and the company’s Ramadan promotion. It seeks to encourage viewers to get the phone as a present and allow their loved ones to experience #BeyondLimits through its features. It has 4.9 million views, 7,100 likes and 577 comments.https://www.youtube.com/watch?v=JXUiaU712AoSting World VietnamThe promotion for its espresso product saw over 29.7 million views and 8,600 likes.https://www.youtube.com/watch?v=DZE-nkKmaAY