Warner Music Group's WMX and Httpool partner up to empower advertisers in Asia

Warner Music Group’s WMX platform and Httpool, an Aleph Group company, have partnered up to help advertisers in Asia connect with fans and stay ahead of cultural trends.

This exclusive partnership is available to all advertisers across the APAC region. The Httpool by Aleph expert teams will provide support on the ground in Hong Kong, Jakarta, New Delhi, Kuala Lumpur, and Taipei. 

"We're excited to bring new, premium audiences to brands through our global music talent and to continue to build a local brand-community supporting our artists. Our team in Asia will be working closely with media planning and buying, providing the first-class service that WMX has become known for across the globe," said Paul Josephsen, global CSO for WMX.

WMX platform is designed to connect artists with fans and amplify brands in creative, immersive, and engaging ways. The media business brings advertisers direct access to Warner Music Group artists. WMX focuses on raising artists' voices, brightening brand visions, and increasing fan engagement more than ever before. According to the press release, the WMX media and creative content division reaches over 244 million unique monthly viewers around the world and offers access to premium, award-winning content. 

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“Music connects generations and people from all over. The great talent united in the WMX’s portfolio speaks for itself. This offers a unique opportunity for brands to be connected with artists that have devoted fans and followers across the world,” said Pankaj Jain, partner director in MPL, for Httpool by Aleph.

MARKETING-INTERACTIVE has reached out to Aleph for additional information.

Back in July last year, Spotify partnered with Httpool to expand its ad sales partnerships in Hong Kong. The channel offered advertising solutions for brands to reach its highly engaged audience of young, influential streamers, and leverage the rising power of audio. Httpool connected digital platforms, with advertisers and consumers in emerging, and countries.

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