Warner Bros. Discovery partners STB for interactive Sentosa event

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Warner Bros. Discovery (WBD) and Singapore Tourism Board (STB) will be partnering on new initiatives to showcase Singapore and the entertainment company’s beloved shows in its global centennial campaign titled 'Celebrating Every Story'.

As part of the campaign, which marks the studio’s 100^th anniversary in 2023, Singapore has been chosen as a key destination to host the WB100 'Celebrating Every Story' event that will highlight 100 years of Warner Bros. franchises.

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“We’re building on our partnership with STB with two fantastic new projects which truly demonstrates how we are ‘Celebrating Every Story’ and Warner Bros.’ historic 100-year legacy,” said Clement Schwebig, WBD’s president for India, Southeast Asia and Korea.

“The WB100 celebration at Sentosa will showcase some of the highlights from a century of Warner Bros. content – and we look forward to welcoming both families from Singapore and those visiting,” he added.

Taking place from 10 to 26 November this year at Sentosa, the event includes entertaining and interactive experiences to cater to fans of all ages, according to a statement by the brand.

Franchises that will make an appearance at the event include DC’s Batman and Aquaman, Wizarding World, Looney Tunes and Tom and Jerry who star in the new Singapore-inspired Tom and Jerry series to name a few.

“The all-new Tom and Jerry series and the WB100 family festival will showcase Singapore in a fun and creative way, setting Singapore apart as a vibrant and exciting city for both visitors and locals,” said Melissa Ow, chief executive, Singapore Tourism Board.

The Singapore-inspired Tom & Jerry series is also part of a multi-year partnership that WBD and STB inked in 2022 to collaborate on entertainment and lifestyle content, as well as marketing activities, to spotlight and inspire travel to destination Singapore.

It’s first episode called “What’s that Smell” features durian and aired on August 7 on Cartoon Network in Southeast Asia, Australia and New Zealand. The rest of the series will premiere on Cartoon Network in Asia Pacific and regional streaming service HBO GO in Southeast Asia, Taiwan and Hong Kong, before being rolled out globally.

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