Wan Chai Harbourfront Event Space launches 10-day immersive art experience

Wan Chai Harbourfront Event Space (灣仔海濱活動空間) (WCHES) is introducing a 10-day immersive art experience with five major thematic mazes from tomorrow (15 March 2024) until 24 March 2024.

Also known as “A-Maze-ing Harbourfront” (迷趣海濱), the project is organised by event company Serious Staging. It is appointed by the Hong Kong government to manage and operate the WCHES.

Meanwhile, the maze design team comprises various artists and creative professionals, including Philip Fung, architect; Kan Srisawat, landscape designer; Calix Wong, designer; and Grace Au, creative cultural project curator.

A spokesperson from the project told MARKETING-INTERACTIVE that the project aims to offer a truly immersive art experience that incorporates elements of creative art, entertainment, Instagrammable spots, and fun adventure; attract local residents and tourists; as well as further boost the attractiveness of the city.

“While all mazes are designed and constructed to provide barrier-free access and accommodate wheelchairs, the event is truly inclusive and welcomes everyone to come and play,” the spokesperson said.

The project comprises five major mazes: Time Maze (迷時) - focused on light and shadow, Infinite Mirror Maze (鏡院) - designed with mirror reflections, Lost in the Woods (迷走竹林) - constructed with the use of bamboo elements, Light Box Maze (光盒子) - immersing individuals in a series of unique light boxes, and Air Maze (躍動迷城) - specially designed for highly energetic children.

Furthermore, a race day event will be organised, where participants will complete photography missions in five mazes, share their photos on social media, and receive a small gift upon verification. This aims to enhance participants' interest and engagement.

In terms of the medium of promotion, the spokesperson said the project is promoted via conventional media such as TV, radio, newspapers, and magazines. Online media platforms including Facebook, Instagram, YouTube, blogs, influencers, digital media, and forums are also leveraged.

The spokesperson said the event has dedicated social media pages on Facebook, Instagram, and Xiaohongshu, where regular updates, teasers, and engaging content will be shared with post boosting. This aims to create buzz and generate interest among potential attendees.

The project organiser has also collaborated with micro-influencers and content creators to share their experiences, provide photo tips and showcase Instagram-worthy photo shots. This aims to reach a wider audience and generate engagement.

Additionally, a programmatic keyword search is conducted in a lineup of popular lifestyle digital media platforms, aiming at youngsters and families who always search for exciting urban activities.

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