Wacoal Indonesia picks agency for social and performance marketing

Wacoal Indonesia has appointed The Thinking Machine Asia following a pitch, to handle its social media and performance marketing. The team will be in charge of driving positive conversation for the brand over the next year. Melynda R Purnamasari, marketing deputy division head said, “We look forward to working with The Thinking Machine Asia as our digital partner. TTMA demonstrated a well-rounded understanding of our brand and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative digital approach.” Shibili Rasheed, head of digital, The Thinking Machine Asia said, “We’ re excited and proud to associate with a legendary brand and manage their digital duties. We are looking forward to make their digital presence creative, engaging and weave a great brand narrative as we move forward.”